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Mistakes eCommerce seller make during product listing


Every eCommerce seller knows that when it comes to selling products online, ads creative and content on that is the king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online content serves manufacturers and retailers alike; but often, we still see product listings on the ecommerce sites that leave shoppers under-informed or simply uninspired.

AS we talk some eCommerce sellers, they know well what does and what doesn’t speak to customers. Below are some common mistakes you look before you list your product on eCommerce platform.


1.     Research about products: You should spent some time by researching what type of products sell instead of jumping without the parachute. If you're jumping into the e-commerce space, talk to as many experts in the industry as possible, do throughout research, and assess your competition.

2.  Sticking to the basics of the product: Today, rich content is the name of the eCommerce game. Rich and A+ content (interactive media, sell-sheets, video demos) empowers brands to deliver compelling shopping experiences across digital touch points – while basic, meat-and-potatoes information puts you at an immediate disadvantage.
3.  Brand Highlighting: With so many product listings to choose from, consumers need to understand why your brand is special – and your passion should live on your product pages. Putting your company’s story forward can be a strong differentiator, showing that you have a solid history and a reputation for quality. In eCommerce, linking to your website, social media pages, and other resources can help put buyers at ease, improve SEO, and even close the sale.
4.  Product listing by one Image: Life is a 360-degree experience – but some online sellers think their customers should be happy with just one perspective. Check out top sellers on Amazon – you will see that they always provide multiple product images from a variety of angles. Since online shoppers cannot walk around your item in person, multiple images provide the next best thing.
5.  Content Written In ALL Caps: To identify yourself immediately as an eCommerce novice, use all-caps lettering. It is hard on shoppers’ eyes and ultimately becomes illegible in large quantities. Seeing titles, subtitles, or marketing copy set in all caps WILL MAKE THE READER FEEL LIKE YOU ARE YELLING AT THEM. Make your type natural and varied; using extreme tactics to catch people’s attention will only drive them to another product or site.
6.  Unguided experience to customers: A potential buyer may not know what product they need — but they do have details like size, price and tech specs. A product selector on your site can steer them to the perfect item – and keep them within your selection universe. With anything less, you run the risk of losing customers to rival vendors and brands.


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