Latest Digital marketing Trends

The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research. Each method involves a different process, and reveals different information. However, it has been noted by business professionals and academic experts that in order to gain a full understanding of a business environment, the market place and the consumers within it, it is wise to conduct both quantitative and qualitative market research . Quantitative Market Research Quantitative market research is the collection of numerical data often resulting in statistical analysis to understand trends in the data. The main characteristic of quantitative market research is that it allows for comparisons and trends in the data to be easily found and understood. It should also be noted that as a result of the standardised questions, quantitative market research is a more structured market research proces...

Acting on consumer search behaviour intent is one of the keys to drive growth. Today consumer go online to expect immediate answer for their queries. The things they search, sites they visit and videos they watch are not expressing intent actually they are shaping their thinking to expect answer what they are looking for. And marketers with the help of marketing technology collect all the signals that consumers left behind their search to gain insight that can help to predict consumer search behaviour intent. But what about the underlying consumer needs that drive intent in first place? As a marketer, you don’t wake up feeling intent. You wake up feeling a need of the consumer. It’s clear in the way people talk, or search “I need something.” “I want something.” and even in the way they search. That sort of natural language is increasingly used in search queries. Search, of course, is a powerful tool for both consumers and marketers. When it comes to search, people are li...

Consumer behavior is the study of how people respond to products and services, followed by their marketing and selling. It’s of huge importance to managers because the focus on consumers is the key contributor to the marketing of business practice. Business who truly understand their consumer needs, can come up with better products and services and promote them more effectively. Today consumer expectations continue to rise and new behaviors are evolving. People are more aware turning to their phones for advice with the expectation of finding what they need right here and right now. Consumer behaviour study includes: How consumers think and feel about different alternatives (brands, products, services, and retailers) The behavior of consumers while researching and shopping How consumers reason and select between different alternatives How consumer behavior is influenced by their environment (peers, culture, media) How marketing cam...

If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate. You get some idea how important it is – Check this out 81% of companies expect to compete mostly or completely on the basis of CX in 2019 -   Gartner . The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them. Why customer experience matters? 74% of senior executives said customer e...

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to...

Achieving business performances through we streamline the process & automate the business. Now  we understand what it takes to successfully streamline the process  & automate the business Apply artificial intelligence (AI) in voice of customer, let’s burrow into some of those applications to see how AI is vent disruption across various aspects of VOC by unifying data, providing insights in real-time, and incorporating analytical business context. Customer service gets a tremendous makeover : AI’s biggest impact definitely transform customer service by making it automated, fast and hassle-free. As I previously mentioned, Sales agents and employees in other customer- dealing roles cannot be expected to understand a customer’s entire history prior to each conversation . But, artificial intelligence (AI) is now making it possible. Below AI applications are giving Customer service a makeover 1. Chatbots 2.Virtual Assistants Predictive Persona...