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How restaurants win hungry shoppers


We all have to eat. And when people are on the go especially during the busy holiday shopping season they’re often looking to grab a bite close by. We all know this because “restaurants near me” has been the most popular “near me” search for the last five years.
Also, despite the growth in online shopping, more than half of purchases still happen in-store during the holidays. And when you consider food-related and restaurant searches, like “restaurants,” “restaurants near me,” and “food near me,” commonly appear in the top 20 searches for many retailers, it’s easy to see why the holidays are critical for restaurants. As proof, a recent study conducted by Google and Numerator found that of the top highest sales days for restaurants last year, 72% of them occurred in October, November, and December.

That said, it’s clear restaurants around the world have a unique opportunity to turn hungry holiday shoppers into your next customer. For brands looking to win more foot traffic this season, here are three ways to ensure you’re maximizing your restaurant strategy for holiday success.

Mobile First

In our study finds that mobile search queries in stores have grown by 15% in recent years and 89% of dining research before visiting a restaurant is done via smartphone.6
Welcome shoppers to your table by making valuable information available at their fingertips. Think of your Google My Business profile as a digital front window for your restaurant. In addition to standard information, like hours, directions, and wait times, feedbacks, reviews, highlighting offerings that are unique to your locations can make all the difference.

 Around 90% of research before visiting a restaurant is done by smartphone.

 Optimize campaign as deal-seeking days

 While shoppers go out shopping visit either a full or quick-service restaurant. We already know shoppers are even more engaged on their phones during prime deal days. Mobile searches for “best deals” have grown over 90% in last two years. Restaurants can make the most of these moments by getting in front of shoppers with the help of hyperlocal ads.

 Local campaigns allow marketers to tap into a range of Google’s properties to reach potential customers. The campaigns help promote restaurant locations in local search results and on Google Maps, in addition to other properties, when people are exploring what’s around them.

 Flow your online efforts to the real-world brunt
Core performance metrics like store visits, sales, the incremental brunt can be game-changers for brands. Using marketing data and insights the campaign running at the right time particularly later in the day yielded a steady result for this audience.
Restaurants have plenty of opportunities to score, by embracing marketing strategies to win hungry shoppers, you’ll be set up for success now and all year long.

Original Source: https://www.thinkwithgoogle.com/marketing-resources/qsr-restaurant-strategy/
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