Skip to main content

How restaurants win hungry shoppers


We all have to eat. And when people are on the go especially during the busy holiday shopping season they’re often looking to grab a bite close by. We all know this because “restaurants near me” has been the most popular “near me” search for the last five years.
Also, despite the growth in online shopping, more than half of purchases still happen in-store during the holidays. And when you consider food-related and restaurant searches, like “restaurants,” “restaurants near me,” and “food near me,” commonly appear in the top 20 searches for many retailers, it’s easy to see why the holidays are critical for restaurants. As proof, a recent study conducted by Google and Numerator found that of the top highest sales days for restaurants last year, 72% of them occurred in October, November, and December.

That said, it’s clear restaurants around the world have a unique opportunity to turn hungry holiday shoppers into your next customer. For brands looking to win more foot traffic this season, here are three ways to ensure you’re maximizing your restaurant strategy for holiday success.

Mobile First

In our study finds that mobile search queries in stores have grown by 15% in recent years and 89% of dining research before visiting a restaurant is done via smartphone.6
Welcome shoppers to your table by making valuable information available at their fingertips. Think of your Google My Business profile as a digital front window for your restaurant. In addition to standard information, like hours, directions, and wait times, feedbacks, reviews, highlighting offerings that are unique to your locations can make all the difference.

 Around 90% of research before visiting a restaurant is done by smartphone.

 Optimize campaign as deal-seeking days

 While shoppers go out shopping visit either a full or quick-service restaurant. We already know shoppers are even more engaged on their phones during prime deal days. Mobile searches for “best deals” have grown over 90% in last two years. Restaurants can make the most of these moments by getting in front of shoppers with the help of hyperlocal ads.

 Local campaigns allow marketers to tap into a range of Google’s properties to reach potential customers. The campaigns help promote restaurant locations in local search results and on Google Maps, in addition to other properties, when people are exploring what’s around them.

 Flow your online efforts to the real-world brunt
Core performance metrics like store visits, sales, the incremental brunt can be game-changers for brands. Using marketing data and insights the campaign running at the right time particularly later in the day yielded a steady result for this audience.
Restaurants have plenty of opportunities to score, by embracing marketing strategies to win hungry shoppers, you’ll be set up for success now and all year long.

Original Source: https://www.thinkwithgoogle.com/marketing-resources/qsr-restaurant-strategy/
Labels:

Comments

Post a Comment

Popular posts from this blog

Intelligent Retailing-Dynamic Pricing and inventory optimization

When we talk about intelligent retailing we talk about the technologies, today used by retailer and eCommerce seller to offer better pricing by optimizing the inventory. Intelligent retailing includes a whole ambit of technologies like Big Data, artificial intelligence, machine learning, new sensor hardware and varied solutions stemming from them. Dynamic Pricing and inventory optimization These retail trends are designed to enable dynamic pricing, markdown optimization and inventory optimization so that retailers can plan quantity and pricing of their products appropriately. Simply put, cost savings for the retailer. The predictive pricing solutions include usage of daily/weekly/monthly data and uses historical trends and current sales metrics to forecast best pricing scenarios to help the retailer in promotion planning and to determine percentage of discount per product per region. Predictive inventory management and cognitive demand forecasting solutions that were...
Post a Comment
Read more

Boost your business performances by testing ads effectiveness

For advertisers, the changing media landscape means there are more ways to reach customers with effective advertising than ever before, with a steady shift to online formatting. At the same time, as per the market competition ad budgets are hardly grown but development timelines have been reduced. In this demanding new environment, advertisers and agencies need fresh approaches to testing ads effectiveness: Boost efficiency (cost and time) Leverage learnings across media Mine insights across and within ad campaigns Accommodate new and emerging ad formats Focus on what makes you different Design visually creative ad designs Your message should be clear Understand International nuances Use the wisdom of crowd before launch Targeting options available to you. Run of Network Options Relevance of Network Niche Publishers Device options as per your customers likely to use as per your product and service. Know your audience Advertisers now need earlier-stage,...
1 comment
Read more

Bring a new Experience to your Business

If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate. You get some idea how important it is – Check this out 81% of companies expect to compete mostly or completely on the basis of CX in 2019 -   Gartner . The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them. Why customer experience matters? 74% of senior executives said customer e...
Post a Comment
Read more