Skip to main content

How restaurants win hungry shoppers


We all have to eat. And when people are on the go especially during the busy holiday shopping season they’re often looking to grab a bite close by. We all know this because “restaurants near me” has been the most popular “near me” search for the last five years.
Also, despite the growth in online shopping, more than half of purchases still happen in-store during the holidays. And when you consider food-related and restaurant searches, like “restaurants,” “restaurants near me,” and “food near me,” commonly appear in the top 20 searches for many retailers, it’s easy to see why the holidays are critical for restaurants. As proof, a recent study conducted by Google and Numerator found that of the top highest sales days for restaurants last year, 72% of them occurred in October, November, and December.

That said, it’s clear restaurants around the world have a unique opportunity to turn hungry holiday shoppers into your next customer. For brands looking to win more foot traffic this season, here are three ways to ensure you’re maximizing your restaurant strategy for holiday success.

Mobile First

In our study finds that mobile search queries in stores have grown by 15% in recent years and 89% of dining research before visiting a restaurant is done via smartphone.6
Welcome shoppers to your table by making valuable information available at their fingertips. Think of your Google My Business profile as a digital front window for your restaurant. In addition to standard information, like hours, directions, and wait times, feedbacks, reviews, highlighting offerings that are unique to your locations can make all the difference.

Around 90% of research before visiting a restaurant is done by smartphone.

Optimize campaign as deal-seeking days

While shoppers go out shopping visit either a full or quick-service restaurant. We already know shoppers are even more engaged on their phones during prime deal days. Mobile searches for “best deals” have grown over 90% in last two years. Restaurants can make the most of these moments by getting in front of shoppers with the help of hyperlocal ads.

Local campaigns allow marketers to tap into a range of Google’s properties to reach potential customers. The campaigns help promote restaurant locations in local search results and on Google Maps, in addition to other properties, when people are exploring what’s around them.

Flow your online efforts to the real-world brunt
Core performance metrics like store visits, sales, the incremental brunt can be game-changers for brands. Using marketing data and insights the campaign running at the right time particularly later in the day yielded a steady result for this audience.
Restaurants have plenty of opportunities to score, by embracing marketing strategies to win hungry shoppers, you’ll be set up for success now and all year long.

Original Source: https://www.thinkwithgoogle.com/marketing-resources/qsr-restaurant-strategy/

Comments

Popular posts from this blog

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...

How Market Research help you to maximize ROI for your business

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...