Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry.

In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend.

How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way?

A new approach to audience targeting

This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate how a person’s level of relatedness and activity did online affects how they respond to digital advertising – and therefore how (and how often) brands should target them.

Are consumers activity matters for marketers

As all businesses would expect, the more consumers active online, the more ads they’re exposed to. The more consumers are active are more likely to help the marketer to track their activity on each funnel, they are also more likely to recognize and appreciate the better storytelling that is enabled by new ad formats and better integrated digital campaigns. The more consumers active online, see the more ads, are twice as likely to say that their opinion of brands is improved by digital campaigns.

Digital advertising challenges and opportunities

While loosely executed digital strategies have no doubt contributed to some negative opinions, brands shouldn’t suddenly reverse their digital investment plans. On average, digital advertising provides a more cost-effective way to build brands than traditional media– it just needs to be applied more strategically. Digital marketers need to refine the understanding of their audience, tailoring their targeting more strictly to people’s preferences.

Drive Success in terms of social and digital engagements

Understands your audience’s online engagement will tell you a clear picture of their activity, just how much advertising they see on average, but more importantly which channels they are likely to see it, what they expect from your digital campaigns, and how they are likely to respond.

For example, people who are least active online but looking for the product and shows interest by researching them online, so our strategy is to tack these users and their activity and create ads as per their behaviour on all platform were they more active like social to provide the best deal as per their interest.

This polarisation is set to continue. Today the digital market is more mature as they have more choice of digital media to target, the more diverse digital behavior becomes, making these differences increasingly important to consider.