Latest Digital marketing Trends

Business Risk : Anything that threatens a company's work to meet its target or achieve its financial aim is called business risk. These risks come from a variety of sources, so it's not always the company head or a manager to blame. Instead, the risks may come from different sources within the firm or they may be external—from regulations to the overall economy. While a company may not be able to shelter itself from risk completely, there are different ways to protect itself from the effects of business risk, primarily by adopting a risk management strategy . Types of Business Risk ·          Compliance Risk: Compliance risk is that risk arises in industries and sectors which are highly regulated with laws. The FMGC, for exa mple , must adhere to the three-tier system of distribution, where a wholesaler or franchise partner is required to sell product to a retailer, who in turn sells it to consumers. Manufactures cannot sell directly to retail stores.      

Business process optimization is a technique to help organizations improve their performances by improving their processes. Optimized processes lead to optimized business objectives. Some examples of business optimization: ·         Eliminating redundancies ·         Be up to date ·         Streamline workflows ·         Make your business model user friendly ·         Unique business model makes on customer values ·         Forecasting Changes Today businesses are trying to be more effective in their operations to optimize results . Your business is in constant competition and threat from other business, disruptive technologies, and changing norms. Optimizing business processes offers many benefits that can help businesses stay adrift in the sinuous waves of change: ·         Market Compliance ·         Reduced Risk ·         Well used resources ·         Assured trait ·         End to End Visibility ·         Consistency ·         Business Growt

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach. Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery. Below are some ways you can differentiate yourself from others in terms of solutions. Start with your own : You’re far better understand about market & customer. Your competitors can’t sell  you ; only you can do that.  You may think your customer cares only about your product as a commodity. Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions with your customer.  M

When someone first sets up in business, he/she may have some unstated aims or objectives - for example to survive for the first year. Other businesses may wish to state exactly what they are aiming to do, such as Amazon, the Internet CD and bookseller, who wants to "make history and have fun". An aim  is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe. Goal setting is one of the most important activities you can do in your business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success.  Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals all year long. Y

If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate. You get some idea how important it is – Check this out 81% of companies expect to compete mostly or completely on the basis of CX in 2019 -   Gartner . The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them. Why customer experience matters? 74% of senior executives said customer experience impacted

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to understand th

Achieving business performances through we streamline the process & automate the business. Now  we understand what it takes to successfully streamline the process  & automate the business Apply artificial intelligence (AI) in voice of customer, let’s burrow into some of those applications to see how AI is vent disruption across various aspects of VOC by unifying data, providing insights in real-time, and incorporating analytical business context. Customer service gets a tremendous makeover : AI’s biggest impact definitely transform customer service by making it automated, fast and hassle-free. As I previously mentioned, Sales agents and employees in other customer- dealing roles cannot be expected to understand a customer’s entire history prior to each conversation . But, artificial intelligence (AI) is now making it possible. Below AI applications are giving Customer service a makeover 1. Chatbots 2.Virtual Assistants Predictive Personalization: