Latest Digital marketing Trends

Business Risk : Anything that threatens a company's work to meet its target or achieve its financial aim is called business risk. These risks come from a variety of sources, so it's not always the company head or a manager to blame. Instead, the risks may come from different sources within the firm or they may be external—from regulations to the overall economy. While a company may not be able to shelter itself from risk completely, there are different ways to protect itself from the effects of business risk, primarily by adopting a risk management strategy . Types of Business Risk ·          Compliance Risk: Compliance risk is that risk arises in industries and sectors which are highly regulated with laws. The FMGC, for exa mple , must adhere to the three-tier system of distribution, where a wholesaler or franchise partner is required to sell product to a retailer, who in turn sells it to consumers. Manufactures cannot sell d...

Business process optimization is a technique to help organizations improve their performances by improving their processes. Optimized processes lead to optimized business objectives. Some examples of business optimization: ·         Eliminating redundancies ·         Be up to date ·         Streamline workflows ·         Make your business model user friendly ·         Unique business model makes on customer values ·         Forecasting Changes Today businesses are trying to be more effective in their operations to optimize results . Your business is in constant competition and threat from other business, disruptive technologies, and changing norms. Optimizing business processes offers many benefits that can help businesses stay adrift in the sin...

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach. Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery. Below are some ways you can differentiate yourself from others in terms of solutions. Start with your own : You’re far better understand about market & customer. Your competitors can’t sell  you ; only you can do that.  You may think your customer cares only about your product as a commodity. Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions wit...

Voice of Customers (VOC)? In Simple terms VOC is “customers voice”, capturing customer feedback, expectations, preferences and opinions about their experience in interacting with your brand or service. Why VOC is important for any business: VOC is important for any because it helps companies identify changes, customer insights and new priorities included in customer feedback. Role of AI in VOC: Today’s consumer lives in an omnichannel world. Artificial intelligence can be successfully inked to provide an intelligent, convenient and informed customer experience at any point along with the customer journey. This will result in re-fancied customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more logical to customers. Need of AI in VOC: Customer voice is a competitive driver of growth when successful and the greatest source of risk when failing. Data insights are one of the primary tools for VOC. VO...

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to...

Know your customer behavior is the biggest challenge in current market.  If you know your audience your 70% task will be done & you already save cost spending on you campaigns. Now the question is how you know your audience or customer behavior. Keywords Conversion. User experience  What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and behavior variables. The more you know about your audience, the more powerful your digital marketing efforts will become. What this really means: it isn’t enough to know the demographics and location of your prospects. You have to know  as much as possible about them , including their: Personality traits. Interests. Values. Opinions. Knowing all of this will help you:...

Not every entrepreneur starts out with a specific idea in mind. And with so many small business ideas, through some market research finding the right one is easier said than done. It may seem like all of the good business ideas or the best small ideas have been taken, but they are not. Most successful small business ideas come from individuals who work for someone & do some market research and get idea about the market and they believe they can do better. Some might start out as employees or apprentices for other businesses and then gradually build up the skills and experience before they set out on their own. But with the right idea, do the work in niche frame and in particular direction  and determination, they can make their dreams of having their own small business come true. Get Ideas for Your Business:  https://www.jaspercolin.com/

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...