Skip to main content

Reducing Business Costs by knowing your customers

Know your customer behavior is the biggest challenge in current market. 
If you know your audience your 70% task will be done & you already save cost spending on you campaigns.

Now the question is how you know your audience or customer behavior.
Keywords Conversion. User experience 
What do all of these words and phrases have in common?
They all relate to how you will attract, engage, and convert your target audience.
The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and behavior variables.
The more you know about your audience, the more powerful your digital marketing efforts will become.
What this really means: it isn’t enough to know the demographics and location of your prospects. You have to know as much as possible about them, including their:
  • Personality traits.
  • Interests.
  • Values.
  • Opinions.
Knowing all of this will help you:
  • Come up with an accurate list of topics and keywords to target.
  • Set up your pages to convert more effectively.
  • Create a great user experience.
  • Optimize your content.
  • Craft the perfect message to cause your readers to take action.
  • Find key influencers in your market.
Below is a step-by-step approach you can use to get to know your audience, which will, in turn, help you create a successful digital marketing campaign and turn you into a marketing rock star.

Conduct Market Research

When you want to know more about your target audience, you need to conduct good old-fashioned market research.
The goal of market research is to get as many details as possible about the group you’re targeting, which you can later use to build personas.
There are many ways you can gather this information, including the following five methods.

Reach Out to Other Departments

For example, the sales team will know the types of questions that prospects ask and will also know their interests and desires.
If your company has a customer service team, they will be able to provide insight into the words customers use (i.e. possible keywords for SEO) and what concerns are commonly brought up.
Even if your company isn’t that large, there are still people on the frontlines who are fielding questions and comments both from prospects and customers. Take the time to sit down with them and ask them questions about your target audience.

Gather Data Using Tools

Plenty of tools can help you gather data about your target audience. These tools range in price, but can provide assist you in building a foundation of information, ranging from basic demographic data to specific habits and interests.
Demographics Pro: This tool will analyze Twitter and Instagram profiles to give you insight into the followers. If your company doesn’t have a large following, you can analyze your competitor’s profiles.

Research Different Social Networks

If you ever wanted to read your customers’ minds, social media is the closest you will get.
This concept is known as social listening. It consists of monitoring the various social networks to discover what is being said about your brand, your competitors, and topics relevant to your business.
You can even identify trends in your audience’s interests and problems.
Also, you can determine what social networks your target audience is the most active on, as well as the influencers in that space.
Instead of asking your audience questions, you can listen to their social conversations and determine what type of content will be the most valuable and relevant to them.

Create a Quantitative Survey

You will need to gather more information about your audience than general demographics. However, that doesn’t mean you are going to dismiss demographics, such as age, gender, income level, education, employment, etc.
To gather this information fairly quick, you can take a quantitative approach. This research method is ideal for surveying a large population of interest, such as your existing customer base or potential market.
The easiest way to go about this research is to use an online survey. The data is then quantified, giving you statistical results about your population.
You will be able to see general characteristics about your target audience.
This approach won’t give you specific insight into individual experiences. Instead, it reflects trends and commonalities among your audience. 
Build Your Personas
Now that you have collected detailed information about your target audience, you can start to build buyer personas.
Marketers who use personas achieve 70% higher conversions, according to research.
A persona isn’t a simple buyer profile. A buyer persona is a representation of your ideal customer, based on market research and actual data about your existing customer base.
You can collect data through market research & use online analytics tools to know the behavior of ideal customer & new customers .
You have complete data of your audience according to your business how your audience behave about your business. Now you can make strategy & target your audience to reach the goal you have set for your business. 



Labels:

Comments

Post a Comment

Popular posts from this blog

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...
Post a Comment
Read more

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...
1 comment
Read more

How Market Research help you to maximize ROI for your business

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...
Post a Comment
Read more