Latest Digital marketing Trends

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho

Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of. YouTube channels in India have more than 1 Million Subscribers Average watch time of video entertainment content per day per user on Smartphones is >36 minutes People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement. Growth in watch to me for videos in India 3x in Hobby >2X in Cooking 2x in consumer electronics 2x in beauty tip Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.” >80% of online video viewers tak