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How online video empowering consumers in India to take action



Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey.





Here, we share insights about consumers in India that marketers should take note of.
YouTube channels in India have more than 1 Million Subscribers
Average watch time of video entertainment content per day per user on Smartphones is
>36 minutes

People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement.

Growth in watch to me for videos in India
  • 3x in Hobby
  • >2X in Cooking
  • 2x in consumer electronics
  • 2x in beauty tip


Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.”
  • >80% of online video viewers take action after watching an ad on YouTube

Video empowers people at every stage of their journey-even at the point of purchase.

Besides turning online videos to learn skills, consumers used it research specific products and even replace the traditional shopping
  • 43% of new car buyer watched vehicle walk around videos before making a purchase.
  • 55% global shopper say they used online video while actually shopping in store.

Though people might not always watch videos by intent of buying, they are open to discover & research. Consumers are open brand and product videos to help them to reach goal.
  • >60% online video viewers think that content provide online to know the product features and feature.
  • >90% people say they discover new products online

No matter where consumers are in their journey, they are looking for brands to meet them with helpful and inspiring video content and ads.

Source: https://www.google.com/


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