Skip to main content

How online video empowering consumers in India to take action



Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey.





Here, we share insights about consumers in India that marketers should take note of.
YouTube channels in India have more than 1 Million Subscribers
Average watch time of video entertainment content per day per user on Smartphones is
>36 minutes

People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement.

Growth in watch to me for videos in India
  • 3x in Hobby
  • >2X in Cooking
  • 2x in consumer electronics
  • 2x in beauty tip


Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.”
  • >80% of online video viewers take action after watching an ad on YouTube

Video empowers people at every stage of their journey-even at the point of purchase.

Besides turning online videos to learn skills, consumers used it research specific products and even replace the traditional shopping
  • 43% of new car buyer watched vehicle walk around videos before making a purchase.
  • 55% global shopper say they used online video while actually shopping in store.

Though people might not always watch videos by intent of buying, they are open to discover & research. Consumers are open brand and product videos to help them to reach goal.
  • >60% online video viewers think that content provide online to know the product features and feature.
  • >90% people say they discover new products online

No matter where consumers are in their journey, they are looking for brands to meet them with helpful and inspiring video content and ads.

Source: https://www.google.com/


Labels:

Comments

Post a Comment

Popular posts from this blog

A strategy that Creates results | Insight Consulting

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.
Post a Comment
Read more

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...
Post a Comment
Read more

How Market Research help you to maximize ROI for your business

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...
Post a Comment
Read more