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Consumer search trends to boost your marketing campaign this shopping season


In this competitive market so many brands and products competing for people’s attention and dollars, it’s critical for marketers to engage shoppers in key decision-making moments. To help you understand how to better reach shoppers, here’s a look at the latest shopping search trends.



Deal Seekers trends seems substantial growth

  • Mobile searches for “seasonal shopping deals” increase over 200% in past two years
  • Mobile searches for “best deals” and “reward app” increase over 90% in past two years.

Gifting become more personal and unique.

  • Mobile searches for personalized gifts increase over 80% in past two years.
  • 40% people more likely to spend time as per they expected when they identify the experience more personalized.

Consumer needs brand to help cut through the clutter.

  • Mobile searches for “gift box” have grown 80% in past two years.
  • “Best” + “right now” search queries increase over 120% in past two years
  • Mobile searches for “near me queries” increase over 90% in past two years

Source : https://www.google.com/
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