Effective ways to drive e-commerce sales using push notifications

Today most of the successful business drive more sales with push notifications. Now a typical shopper has options to make a purchase at least ten different shopify stores. But as a business, these very options are costing you new sales and even taking away your existing customers.

Now businesses tend to focus more on brand awareness and customer acquisition. Customer retention often takes a back seat for them. They believe social media, email marketing, and retargeting campaigns are sufficient to keep their customers coming back for more.

Be it social media, email or even retargeting, every Shopify store out there is using the same tactic to target a similar market. Now, who bags a sale actually depends on who ran the campaign better or whose campaign customer saw first.Today many business drive sales who are relying on mobile and desktop push notifications to communicate and engage with different types of consumers.

Here are some effective ways to drive e-commerce sales using push notifications:

1.    .Craft Crisp and Clear Message: Write the message in a manner that strikes a            conversation. Keep your users hooked with catchy one-liners and calls to action.          Regulate the right type of push notifications that work best for your business. Use        simple and direct language.The message should easily convey to the consumers what the notification is all about and tell the readers how they will benefit if they click the message.

2.  Categories your Audiences: Users visiting your ecommerce store for the first time. They browse and leave your website without purchasing anything, browser and desktop push notifications can be used to offer various options in relevant categories. Let’s now understand the meaning of retarget drop-offs. Retarget drop-offs are those who spend a lot of time browsing your eCommerce site but do not purchase anything. To convert these users into high paying customers, you should provide dynamic feeds and personalized notifications as per there activity. Coming to regular users, focus should be on re-engagement with the campaign. Keep an eye on user previously viewed categories and offer discounts to regular users. There’s a subtle line of distinction between regular and loyal audiences. Loyal audiences purchase only from your eCommerce site or app. Regular users may not be brand loyal. They are interested in shopping, buying and browsing & comparison.

3.     Focus on user beahvior: Enhance your audience journey through triggered push notification campaigns. With triggered campaigns, you can use push notifications as a proactive medium to follow your User’s flow. It enables you to push a series of automated messages based on predefined rules and real-time data collected using different tools after subscribers enter the campaign funnel.

You can create two types of campaigns based on your marketing strategy – open campaigns or closed campaigns. An open campaign enables you to send a series of notifications without an exit trigger. Once the subscriber receives all the notifications in the series you’ve planned, till your campaign ends. A closed campaign is where you lay out a predefined goal, and once your subscriber completes the action and exit campaign then they no longer receive the remaining notifications in the series.

4.     Send the Right Kind of Notification: You can send a notification that is informative, time-bound, or simply a reminder. With A/B testing, you can find out what type of push notifications engage your target audiences more, and best suits your business and users’ needs. This is important because you should send clear messages that your specific users prefer. Also, consider the type of products or services you have to offer. Make sure your message depicts the right emotion. Spread out your notifications according to the nature of the content and user.

5.     Customized Messages: You should add a personal touch to your marketing plan always takes you an extra mile. Make your users feel special by sending them the most relevant & clear message. Segment your users based on different criterion, to help you categorize the subscribers and increase the engagement rate. Identify the criterion that would help you segment customers better. Send specific pushes to the right segment.

6.     Know when to notify your audience: It goes without saying that different days have different open rates. Open rates are varying on time to time. Here‘s something worth your attention – According to a study push notifications sent between 10 AM and 1 PM can improve open rates by 66%.

Wednesday are considered propitious as they register better open rates. Of course, this may not be universally true. But it may vary upon different communication channels have different open rates. It’s important to keep experimenting and adapting to customer responses.

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