Latest Digital marketing Trends

In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years. Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer. Below are some ways to win tech shoppers. Early Influence :   While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests brands that

In this competitive market so many brands and products competing for people’s attention and dollars, it’s critical for marketers to engage shoppers in key decision-making moments. To help you understand how to better reach shoppers, here’s a look at the latest shopping search trends . Deal Seekers trends seems substantial growth Mobile searches for “seasonal shopping deals” increase over 200% in past two years Mobile searches for “best deals” and “reward app” increase over 90% in past two years. Gifting become more personal and unique. Mobile searches for personalized gifts increase over 80% in past two years. 40% people more likely to spend time as per they expected when they identify the experience more personalized. Consumer needs brand to help cut through the clutter. Mobile searches for “gift box” have grown 80% in past two years. “Best” + “right now” search queries increase over 120% in past two years Mobile searches for “near me q