Difference between market research and design research

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing.

There is a variety of data sources to assist you in researching:

Customers

Competitors

Industry

Location

There are two types of market research to collect data

Primary Research: Referred to as information gathered form original source

Survey

face -to -face Interviews

customer feedback

Questionares

Secondary Research is information and data that has been already collected and analysed by other sources:

industry and trade publications

social media and websites

marketing and consumer lists

newspapers and media

IBISWorld

Design search is knowledge assembled by a small team dedicated full time to the creation of the product in questionares. A design research phase consists of three main activities: stakeholder interviews, domain research, and user interviews. Some combination of all three makes for a successful phase. The length of each activity depends on the complexity of the product. More is always better, but effective design research can be gathered in a relatively short amount of time. Typically, one to three weeks is sufficient for most business and domain products, while complex enterprise systems with multiple interfaces require a longer research period.

An intimate understanding of user research is fundamental for designers. In order to gain such an understanding of the research, designers must lead—or at least participate in—user interviews. Simply handing them a report generated by someone else is not nearly as effective. If the design team is truly immersed in the user research and models that come out of that research, it will be much easier for them to design a product that meets the needs of the users rather than themselves.

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