Latest Digital marketing Trends

50-60% of buying decision are depends on the bond between brand and customer experience. In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer. A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience. A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimac

Acting on consumer search behaviour intent is one of the keys to drive growth. Today consumer go online to expect immediate answer for their queries. The things they search, sites they visit and videos they watch are not expressing intent actually they are shaping their thinking to expect answer what they are looking for. And marketers with the help of marketing technology collect all the signals that consumers left behind their search to gain insight that can help to predict consumer search behaviour intent. But what about the underlying consumer needs that drive intent in first place? As a marketer, you don’t wake up feeling intent. You wake up feeling a need of the consumer. It’s clear in the way people talk, or search “I need something.” “I want something.” and even in the way they search. That sort of natural language is increasingly used in search queries. Search, of course, is a powerful tool for both consumers and marketers. When it comes to search, people are litera