Build a bond between brand and customer experience

50-60% of buying decision are depends on the bond between brand and customer experience.

In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer.

A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience.

A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimacy include but not limited to: Fulfilment, when your brand delivers superior service that exceeds expectation.

There are various stages that reveal the degrees of brand intimacy with customers: Sharing is when the customer and brand engage and interact. In the Bonding stage, between brand and customer acceptance and trust are established when an attachment is created and the relationship between customers and a brand becomes more significant and committed.

Best Practices to build a bond between brand and customers

• Practice Affinity: One of the easiest ways to connect with your customers is to read body language, ask questions, pay attention and offer concise quick-fix at any point of contact. If customers feel you are not invested enough in solving their problems and issues faced with your brand, they won't be moved into a relationship and looked for other options as well.
• Be Reliable: Today's customers expect a brand to connect with them in an instinctive human way. Doing these means finding and pushing your brand's uniqueness. So, for this brand with the help of machine learning and artificial intelligence track the customer activity and behaviour at any point and provide better customer experience as per the need.
• Personalisation: Personalisation is a powerful way to develop a relation between customer and brand. That is why many brands are always looking for ways to personalise their content as per the user behavior, from targeted ads to including names and details in email communications.
• Brand Story as personal touch: By making your audience a key element of the brand story or message provided by you are able to break that barrier. Puts your brand story at front of mind when that audience faces a challenge that your business can remedy.
• Build Trust: Experimental marketing helps brand to humanise themselves. This humanise helps brand to build a trust and make a better connection over time.