ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi
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