Latest Digital marketing Trends

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho

Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of. YouTube channels in India have more than 1 Million Subscribers Average watch time of video entertainment content per day per user on Smartphones is >36 minutes People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement. Growth in watch to me for videos in India 3x in Hobby >2X in Cooking 2x in consumer electronics 2x in beauty tip Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.” >80% of online video viewers tak

When we talk about intelligent retailing we talk about the technologies, today used by retailer and eCommerce seller to offer better pricing by optimizing the inventory. Intelligent retailing includes a whole ambit of technologies like Big Data, artificial intelligence, machine learning, new sensor hardware and varied solutions stemming from them. Dynamic Pricing and inventory optimization These retail trends are designed to enable dynamic pricing, markdown optimization and inventory optimization so that retailers can plan quantity and pricing of their products appropriately. Simply put, cost savings for the retailer. The predictive pricing solutions include usage of daily/weekly/monthly data and uses historical trends and current sales metrics to forecast best pricing scenarios to help the retailer in promotion planning and to determine percentage of discount per product per region. Predictive inventory management and cognitive demand forecasting solutions that were dem

Today online shopping culture increase globally, as people gets exclusive product ranges and compelling deals to make purchase effectively. While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products. According to a recent Nielsen survey, 45% of global consumers say they are shopping for premium products online from their home country e-retailers, whereas almost a quarter (24%) say they’re purchasing from overseas e-retailers. Consumers from developing countries like India (72%), Turkey (66%) and Indonesia (58%) are the most likely to shop online locally for premium products. Why people prefer online? Online shopping is being popular among all age group. There is an exponential growth in this kind of market. Online marketplaces are building trust and giving convenient opportunit

Today business using big data & machine learning to learn about customers behavior. With customer behavior analytics, business is able to make data-driven decisions because they have an individual-level view of their customers. When business know exactly what customers want, what they do and look for, and how they may act in the future, they are in a better position to create personalized customer experiences and increase customer loyalty. McKinsey  found  that 50% of companies making use of customer behavior analytics are likely to have sales significantly above their competitors, 6.5 times more likely to retain customers, and 7.4 times more likely to outperform competitors in making sales to existing customers. Overall, organizations that correctly utilize customer behavior analytics are 19 times more likely to achieve above average profitability. If you want to enhance your business performance and make improvements in your marketing campaigns, then, here are some pra

As a marketer, chances are you’ve used consumer insights to understand what your customers want and then delivered relevant experiences to them. But have you ever used intent signals to predict what your customers want? Today, marketing technology allows you to do just that. The reality is the customer journey is nothing short of dynamic. As the journey continues to shift and change shape, it’s becoming harder for marketers to make sense of all the consumer intent signals people leave behind. Because as people look for what they need, they switch between channels and devices. They may conduct a research and saw the journey of the customer from start to end. Marketers have had to navigate these twists and turns by juggling first- and third-party data, probabilistic modeling, or remarketing. But all of that manual juggling simply won’t cut it. Today’s consumers expect more. They want assistance at every step. Therefore, as marketers, we need to be one step ahead of our customers —

Not every entrepreneur starts out with a specific idea in mind. And with so many small business ideas, through some market research finding the right one is easier said than done. It may seem like all of the good business ideas or the best small ideas have been taken, but they are not. Most successful small business ideas come from individuals who work for someone & do some market research and get idea about the market and they believe they can do better. Some might start out as employees or apprentices for other businesses and then gradually build up the skills and experience before they set out on their own. But with the right idea, do the work in niche frame and in particular direction  and determination, they can make their dreams of having their own small business come true. Get Ideas for Your Business:  https://www.jaspercolin.com/

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.