Latest Digital marketing Trends

Today most of the successful business drive more sales with push notifications. Now a typical shopper has options to make a purchase at least ten different shopify stores. But as a business, these very options are costing you new sales and even taking away your existing customers. Now businesses tend to focus more on brand awareness and customer acquisition. Customer retention often takes a back seat for them. They believe social media, email marketing, and retargeting campaigns are sufficient to keep their customers coming back for more. Be it social media, email or even retargeting, every Shopify store out there is using the same tactic to target a similar market. Now, who bags a sale actually depends on who ran the campaign better or whose campaign customer saw first.Today many business drive sales who are relying on mobile and desktop push notifications to communicate and engage with different types of consumers . Here are some effective ways to drive e-commerce sale

Today online shopping culture increase globally, as people gets exclusive product ranges and compelling deals to make purchase effectively. While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products. According to a recent Nielsen survey, 45% of global consumers say they are shopping for premium products online from their home country e-retailers, whereas almost a quarter (24%) say they’re purchasing from overseas e-retailers. Consumers from developing countries like India (72%), Turkey (66%) and Indonesia (58%) are the most likely to shop online locally for premium products. Why people prefer online? Online shopping is being popular among all age group. There is an exponential growth in this kind of market. Online marketplaces are building trust and giving convenient opportunit

For advertisers, the changing media landscape means there are more ways to reach customers with effective advertising than ever before, with a steady shift to online formatting. At the same time, as per the market competition ad budgets are hardly grown but development timelines have been reduced. In this demanding new environment, advertisers and agencies need fresh approaches to testing ads effectiveness: Boost efficiency (cost and time) Leverage learnings across media Mine insights across and within ad campaigns Accommodate new and emerging ad formats Focus on what makes you different Design visually creative ad designs Your message should be clear Understand International nuances Use the wisdom of crowd before launch Targeting options available to you. Run of Network Options Relevance of Network Niche Publishers Device options as per your customers likely to use as per your product and service. Know your audience Advertisers now need earlier-stage,

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top performers optimize the c

You can’t achieve the business outcomes without the right measurement. Today market is number  market. If you can’t measure it, you can’t do it. So, some years back, when people started talking about organizing their brand around the customer, I thought, “Yeah, but what does that  actually look like?” Fast forward to today: We’ve turned that jargon into a reality. Below are the questions put on the path to better measurement: A Better Strategy for Measurement Is your company set up to give you an aggregate view of the customer journey ? If your answer is the latter, I can guarantee you’re getting a ripped understanding of your customer, and you’re not set up to measure for growth. At the top level of your company, your business goals are to attract new customers _ engage them for long term relationships and delighting strategies ensure customers are happy, satisfied, and supported long after they make a purchase . Rather than individual channel teams, now you have two