Boost your business performances by testing ads effectiveness

For advertisers, the changing media landscape means there are more ways to reach customers with effective advertising than ever before, with a steady shift to online formatting. At the same time, as per the market competition ad budgets are hardly grown but development timelines have been reduced. In this demanding new environment, advertisers and agencies need fresh approaches to testing ads effectiveness:

• Boost efficiency (cost and time)
• Leverage learnings across media
• Mine insights across and within ad campaigns
• Accommodate new and emerging ad formats
• Focus on what makes you different
• Design visually creative ad designs
• Your message should be clear
• Understand International nuances
• Use the wisdom of crowd before launch
• Targeting options available to you.
• Run of Network Options
• Relevance of Network Niche Publishers
• Device options as per your customers likely to use as per your product and service.
• Know your audience

Advertisers now need earlier-stage, creative advert concept tests and more efficient screening of final creative, with tighter integration of pre-testing and in-market and audience performance learnings.

Some pitfalls to avoid before campaign launch:

·         Assuming you know your audience: This is one of the most important reasons to validate your ads before launching. You may even consider some preliminary research to better understand your market when designing ads creatives.

·         Designing distracting ads creative: Advertisers use catchy lines to attract someone’s eye and being over the top. Always go for being clear message over clever.

·         Creating multiple call to actions on single ads creative: Always use a single call to action like, learn more, or book now. When you give multiple calls to action, your customers confuse what to do and disengage with your ad.

·         Not connecting your brand with your ad: You want to ensure that your customers can identify your ad with your brand.

Define your Goal

What do you want your ad to achieve? Is it raising awareness of a new product? Driving more sales of an existing product? Promoting your brand?

To test your ad’s effectiveness, you first need to have a clear picture of what success will look like.

Test your ads effectiveness in three phases Before, During and After Launch

Early stage ad concepts tests can help you make sure your campaign starts on the right note and avoid costly pitfalls. Midway monitoring of a campaign shows you the performance of user’s flow, helping you pinpoint where conversions occurred and how sentiment and purchase decisions evolve over time in response to your ad.

To test an ad effectiveness, you should work with a pre-selected segment of your audience that represents the target group for the campaign.

This group can then be surveyed to see how they respond to different versions of an ad, or different ad concepts.