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Voice Integration Is Going Up Everyday


What is Voice Integration?
The first question in our mind is simple: what is voice integration? If you aren’t already familiar, voice integration is the act of using voice recognition software to seamlessly work with outside platforms for a streamlined process. Common examples of voice recognition include Google Voice, Amazon Alexa, Microsoft Cortana, and Apple’s Siri.
Each of these programs are trained to learn patterns in speech and then recognize commands and questions in order to find solutions. While this process has taken awhile to perfect, Google’s machine learning algorithms have reached 95% word accuracy for the English language. This is the brilliance of the technology, as the program is continuously receiving new data and learning from its own mistakes to perfect the process.


What are the causes people shift towards voice?

The main driver of the shift towards voice user interfaces is the changing user demands. There is an increased overall awareness and a higher level of comfort demonstrated specifically by millennial consumers. In this ever-evolving digital world where speed, efficiency, and convenience are constantly being optimized.
 The mass adoption of artificial intelligence in user’s everyday lives is also fueling the shift towards voice applications. The number of IoT devices such as smart lights, appliances, and speakers are giving voice assistants more utility in a connected user’s life. Smart speakers are the number one way we are seeing voice being used; however, it only starts there. Many industry experts even predict that nearly every application will integrate voice technology in some way in the next 5 years. 
 Applications of this technology are seen everywhere, so where will it take us in 2020 and beyond? We provide a high-level overview of the potential that voice integration going up in the coming years.
Compatibility and Integration: 
When it comes to integrating voice technology with other products, Amazon has been ahead of the game. Those who use Alexa will be familiar with the fact that the voice assistant is already integrated into a vast array of products including Samsung’s Family Hub refrigerators. Google has finally caught on and has announced Google Assistant Connect. The idea behind this technology is for manufacturers to create custom devices that serve specific functions and are integrated with the Assistant.

Individual Experience:
 Voice assistants will also continue to offer more individualized experiences as they get better at differentiating between voices. Google Home is able to support up to six user accounts and detect unique voices, which allows Google Home users to customize many features. Users can ask “What’s on my calendar today?” or “tell me about my day?” and the assistant will dictate commute times, weather, and news information for individual users. It also includes features such as nicknames, work locations, payment information, and linked accounts such as Google Play, Spotify, and Netflix. Similarly, for those using Alexa, simply saying “learn my voice” will allow users to create separate voice profiles so the technology can detect who is speaking for more individualized experiences.

Search Behaviour Will Change: 
Voice search has been a hot topic of discussion. Visibility of voice will undoubtedly be a challenge. This is because the visual interface with voice assistants is missing. Users simply cannot see or touch a voice interface unless it is connected to the Alexa or Google Assistant app. Search behaviors, in turn, will see a big change. In fact, if tech research firm Juniper Research is correct, voice-based ad revenue could reach $19 billion by 2022, thanks in large part to the growth of voice search apps on mobile devices.

Brands are now experiencing a shift in which touchpoints are transforming to listening points, and organic search will be the main way in which brands have visibility. comScore data even reveals that 50% of all search will be via voice tech by 2020. 

As voice search grows in popularity, advertising agencies and marketers expect Google and Amazon will open their platforms to additional forms of paid messages.

 

Streamlined Communication: 
Both Google and Amazon recently announced that both assistants will no longer require the use of repeated “wake” words. Previously both assistants were dependent on a wake word (Alexa or Ok, Google) to initiate a new line of conversation. For example, one would have to ask “Alexa, what’s the current temperature at the hallway thermostat?” and then have to say, “Alexa” again before requesting that the voice assistant to “set the hallway thermostat to 23 degrees.” It would be more convenient and natural for the user to say, “Alexa, what’s the current temperature at the hallway thermostat?” and then simply say “set my hallway thermostat to 23 degrees,” without requiring the wake word again, and now that’s possible. 
 Consumers use voice assistants in specific locations, usually while multitasking, and can either be alone or amongst a group of people when using them. Having devices that can decipher these contextual factors make a conversation more convenient and efficient with these devices, but it also shows that developers behind the technology are aiming to provide a more user-centric experience.

 

Source:

https://clearbridgemobile.com/7-key-predictions-for-the-future-of-voice-assistants-and-ai/

https://www.jaspercolin.com

https://www.jaspercolin.com/collect.html

https://techcrunch.com/2019/02/12/report-voice-assistants-in-use-to-triple-to-8-billion-by-2023/

 




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