Skip to main content

Solutions that differentiate You



We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach.
Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery.
Below are some ways you can differentiate yourself from others in terms of solutions.
Start with your own: You’re far better understand about market & customer. Your competitors can’t sell you; only you can do that.  You may think your customer cares only about your product as a commodity.
Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions with your customer.  Most of all, allow your personality to come through in the way you demonstrate commitment and passion for serving your customers.
Focus on customer service that they are looking for – Aim to create the best experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.
Be Up to date – Continuously try to improve your customer facing processes to deliver better results to your target audience. If your services are the same as your competition, make the way you deliver them, work with the client or get to the solution better or faster than the competition can deliver.
Known as the expert in your field – Build a reputation as the expert in your field through your blog posts, books, videos, training and other information products. People who truly have a problem to solve will want to work with the expert.
Make your business model as user friendly – Work on your business model to make it easy as possible to work with you. Provide access to you via text or email 24×7. Simplify your contract or instead, use an engagement letter. Do whatever it takes to make working with you easy and convenient.
Unique model based on Customer values – Be transparent to your customers about things you do and why. A couple things I’ve done in my business is that I don’t mark-up other vendors’ products and services and I don’t join affiliate programs for anything involved with marketing so I can remain completely objective when I recommend them to my clients.
Note:
Take the time to determine your strengths and communicate them to your target audience in a way that gets them to notice you above all else. Once you have defined and can demonstrate your unique difference, be sure to incorporate it into your messages everywhere.
What is your unique difference that makes your customers want to work with you?
Also learn about the value of market research and how expert industry analysis can help you stay ahead of the competition.

Labels:

Comments

Post a Comment

Popular posts from this blog

Changes Ways of work for business you need.

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to...
2 comments
Read more

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...
1 comment
Read more

Build a bond between brand and customer experience

50-60% of buying decision are depends on the bond between brand and customer experience. In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer. A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience. A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimac...
Post a Comment
Read more