Solutions that differentiate You

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach.

Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery.

Below are some ways you can differentiate yourself from others in terms of solutions.

Start with your own: You’re far better understand about market & customer. Your competitors can’t sell you; only you can do that.  You may think your customer cares only about your product as a commodity.

Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions with your customer.  Most of all, allow your personality to come through in the way you demonstrate commitment and passion for serving your customers.

Focus on customer service that they are looking for – Aim to create the best experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.

Be Up to date – Continuously try to improve your customer facing processes to deliver better results to your target audience. If your services are the same as your competition, make the way you deliver them, work with the client or get to the solution better or faster than the competition can deliver.

Known as the expert in your field – Build a reputation as the expert in your field through your blog posts, books, videos, training and other information products. People who truly have a problem to solve will want to work with the expert.

Make your business model as user friendly – Work on your business model to make it easy as possible to work with you. Provide access to you via text or email 24×7. Simplify your contract or instead, use an engagement letter. Do whatever it takes to make working with you easy and convenient.

Unique model based on Customer values – Be transparent to your customers about things you do and why. A couple things I’ve done in my business is that I don’t mark-up other vendors’ products and services and I don’t join affiliate programs for anything involved with marketing so I can remain completely objective when I recommend them to my clients.

Note:
Take the time to determine your strengths and communicate them to your target audience in a way that gets them to notice you above all else. Once you have defined and can demonstrate your unique difference, be sure to incorporate it into your messages everywhere.

What is your unique difference that makes your customers want to work with you?

Also learn about the value of market research and how expert industry analysis can help you stay ahead of the competition.