Skip to main content

Consumer Behaviors you need to Know


Consumer behavior is the study of how people respond to products and services, followed by their marketing and selling. It’s of huge importance to managers because the focus on consumers is the key contributor to the marketing of business practice. Business who truly understand their consumer needs, can come up with better products and services and promote them more effectively.
Today consumer expectations continue to rise and new behaviors are evolving. People are more aware turning to their phones for advice with the expectation of finding what they need right here and right now.



Consumer behaviour study includes:
  • How consumers think and feel about different alternatives (brands, products, services, and retailers)
  • The behavior of consumers while researching and shopping
  • How consumers reason and select between different alternatives
  • How consumer behavior is influenced by their environment (peers, culture, media)
  • How marketing campaigns can be adapted and improved to more effectively influence the consumer
Above considerations are influenced by three factors:
1.       Personal Factors:  A person’s interests and approach. These will be affected by demographics such as age, gender, culture, profession, background and so on.
2.       Social Factors: Peer groups, from family and friends to social media influence. This factor also includes social class, income, and education level.
3.       Psychological Factors: Everybody’s response to a particular marketing campaign will be based on their approach and attitudes. A person’s ability to comprehend information, their approach of their need, their attitude, will all play a part.
Collecting Consumer Behavior Data:
A research mix including a variety of data will be the most potent. Some are more cost effective than others.
Customer Reviews – Reading customer reviews can highlight common problems or wishes.
Q&A sites – These sites can give you an idea of the questions and concerns that people have in relation to your brand, service or product.
Surveys – Online surveys can be easily set up with sites like Survey Monkey and allow you to ask specific questions.
Focus groups – Bring a group of consumers together and ask them questions directly.
Keyword research – A mainstay of SEO, keyword research can tell you what consumers are interested in and the relative level of interest. It also helps to reveal the language they are using. What type of search queries they used to look for?
Google Analytics – Analytics can be used to tell you where your traffic is coming from. The Audience tab shows geography, interests, and a range of demographics.
Competitor analysis – This can provide useful information about consumers that are shopping in your vertical but don’t buy from your brand.
Blog comments – Comments on your blog can be a good way of discovering any questions your audience might have, they directly ask question in comments.
Google trends – Google Trends can help you to understand if a topic is becoming more or less popular.
Social media – Millions of people reflect their lives on social media, so information that can enrich several strands of consumer behavior can be uncovered with the right tools.
Analyzing & Strategy Making
Products and services are devised to cater to the demands and needs of customers. Hence, they must be carefully marketed to successfully achieve the organization’s goals. Studying consumer behavior helps companies to analyze the various factors that influence the buying decision of customers. Business who fail to understand the factors, won’t meet their targets. It’s imperative that companies evaluate consumer behavior to a reasonable extent or the maximum possible. In the days when companies are cutting corners, unfruitful investments can severely dent revenues.


Source:
https://www.brandwatch.com/blog/how-understand-influence-consumer-behavior/
Labels:

Comments

Post a Comment

Popular posts from this blog

Changes Ways of work for business you need.

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to...
2 comments
Read more

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...
1 comment
Read more

Build a bond between brand and customer experience

50-60% of buying decision are depends on the bond between brand and customer experience. In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer. A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience. A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimac...
Post a Comment
Read more