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Chatbot’s: Future of market research

Business Insider experts predict that by 2020, 80% of enterprises will use chatbots. According to Lauren Foye, by 2022, banks can automate up to 90% of their customer interaction using chatbots. A survey conducted by Spiceworks showed that 40% of large companies employing more than 500 people plan to implement one or more intelligent assistant or AI-based chat robot over corporate mobile devices in 2019.
According to Relay, 65.1% of companies using chatbot technology are engaged in web software, and 58% of companies using chatbots technology are focused on B2B.
According to Drift, 27% of adult clients in the United States are ready to purchase basic goods through a chatbot, 13% of adults in the US have at least once bought expensive items using chatbots. According to Adobe, 28% of leading companies use AI for marketing, while 31% plan to use AI in the next 12 months. According to Opus Research, by 2021, 4.5 billion dollars will be invested in chatbots.
Customers boldly use chatbots (including voice assistants, as a separate category of intelligent chatbots) as the only channel for shopping — according to Edison, 16% of Americans own smart speakers such as Amazon Alexa or Google Home. A study by Convince and Convert indicates that 15% of US consumers believe that nothing can stop them from using the chatbot.

Chatbots for Market research are here:

Well, the near future is chatbots. Lots of them.
They help with sales, customer services and tech support; and now there are chatbots for market research.
And many of them have a default awesome setting to show appreciation for your answers.
In fact, it’s quite entertaining to see how quickly you can provoke an awesome response from these things.
In all seriousness, chatbots for research are taking off: they can be quick, fairly unobtrusive, with a familiar interface and run natively inside other apps.
They’re a stepping-stone to truly conversational feedback through intelligent voice agents – and they’re growing. You should think about giving them a go for certain use cases and target audiences.

Adapt or Build your own Chatbot
You could tweak an existing marketing / sales / support chatbot like Drift, LivePerson or Hubspot. You’ll be tied to fairly simple surveys using these tools, but the data you collect will integrate nicely into a CRM or marketing automation platform.
Or, if you’re feeling brave, you can build something more tailored. Actually, you don’t have to be that brave: there are loads of bot builder platforms out there that don’t need any coding knowledge at all to get started.
Tools like Botsify (for website and Facebook Messenger bots), Collect.chat (for websites – also has a WordPress plugin) or Chatfuel (for Messenger) are surprisingly simple to play with. You can even get going for free, and you get a lot of flexibility.
Dedicated Chatbot for Research:

Below are some dedicated chatbots for your research:
 Surveybot: Surveybot works with Facebook Messenger and Facebook Workplace. You can build surveys using 12 different question types, advanced conversational logic, answer piping and rules for re-engagement. Survey panels can be created from subscribers who take surveys in Facebook messenger, with segments based on profile attributes, surveys completed/incomplete and specific question answers.



1.       Incovo: inconvo is a conversational platform for insight communities. The technology uses the audience’s existing channels (messaging tools, social media, websites and mobile apps) for discussions, questions and feedback.


1.   Wizu: Wizu is a chatbot surveys platform with an emphasis on customer experience feedback. The tool has survey templates for NPS, CES and CSAT surveys, and you can also build your own ad hoc surveys with open text, sliders, ratings and single / multiple choice questions. The survey bots are embedded on websites and the look and feel can be fully customised. You can also integrate with Salesforce and get sample from global research panels.

1.    Survey Sparrow: SurveySparrow is a software platform for conversational surveys and forms. Features include a range of question types, survey templates, question logic and piping. Surveys can be embedded on websites or in other software tools through integrations with Zapier, Slack, Intercom and Mailchimp. An offline survey app is also available, along with access to an audience panel in more than 80 countries.

1.      Rival Technologies: The Rival Technologies platform enables conversational surveys to run in a web browser or be embedded in messaging apps. The tool also integrates with Vision Critical insight communities, and Rival’s sister agency Reach3 can design and manage full service research programmes on the platform.



Sources:
https://www.jaspercolin.com
https://www.jaspercolin.com/collect.html
https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12?IR=T
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