Latest Digital marketing Trends

Fraud detection is one of the top priorities for major banks and leading financial institutions, which can be addressed using machine learning. In banking, fraud may include falsify checks or using stolen credit cards. Other forms of fraud may involve emphasize losses or causing an accident with the sole intent for the pay-out. With an unlimited and increasing number of ways someone can commit fraud, detection can be difficult to accomplish . Activities such as downsizing, reorganization, moving to new information systems or confront a cybersecurity breach could weaken an organization's ability to detect fraud. This means facilities such as real-time monitoring for frauds is recommended. Organizations should look for fraud in financial transactions, location, devices used, initiated sessions and authentication systems. How do you detect fraud? The basic approach to  fraud detection with an analytic model is to identify possible predictors of fraud associated with know

Business Insider  experts predict that by 2020, 80% of enterprises will use chatbots. According to  Lauren Foye , by 2022, banks can automate up to 90% of their customer interaction using chatbots. A survey conducted by  Spiceworks  showed that 40% of large companies employing more than 500 people plan to implement one or more intelligent assistant or AI-based chat robot over corporate mobile devices in 2019. According to Relay, 65.1% of companies using chatbot technology are engaged in web software, and 58% of companies using chatbots technology are focused on B2B. According to  Drift , 27% of adult clients in the United States are ready to purchase basic goods through a chatbot, 13% of adults in the US have at least once bought expensive items using chatbots. According to  Adobe , 28% of leading companies use AI for marketing, while 31% plan to use AI in the next 12 months. According to  Opus Research , by 2021, 4.5 billion dollars will be invested in chatbots. Customers boldl

Consumer behavior is the study of how people respond to products and services, followed by their marketing and selling. It’s of huge importance to managers because the focus on consumers is the key contributor to the marketing of business practice. Business who truly understand their consumer needs, can come up with better products and services and promote them more effectively. Today consumer expectations continue to rise and new behaviors are evolving. People are more aware turning to their phones for advice with the expectation of finding what they need right here and right now. Consumer behaviour study includes: How consumers think and feel about different alternatives (brands, products, services, and retailers) The behavior of consumers while researching and shopping How consumers reason and select between different alternatives How consumer behavior is influenced by their environment (peers, culture, media) How marketing campaig

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach. Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery. Below are some ways you can differentiate yourself from others in terms of solutions. Start with your own : You’re far better understand about market & customer. Your competitors can’t sell  you ; only you can do that.  You may think your customer cares only about your product as a commodity. Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions with your customer.  M

Voice of Customers (VOC)? In Simple terms VOC is “customers voice”, capturing customer feedback, expectations, preferences and opinions about their experience in interacting with your brand or service. Why VOC is important for any business: VOC is important for any because it helps companies identify changes, customer insights and new priorities included in customer feedback. Role of AI in VOC: Today’s consumer lives in an omnichannel world. Artificial intelligence can be successfully inked to provide an intelligent, convenient and informed customer experience at any point along with the customer journey. This will result in re-fancied customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more logical to customers. Need of AI in VOC: Customer voice is a competitive driver of growth when successful and the greatest source of risk when failing. Data insights are one of the primary tools for VOC. VO

If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate. You get some idea how important it is – Check this out 81% of companies expect to compete mostly or completely on the basis of CX in 2019 -   Gartner . The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them. Why customer experience matters? 74% of senior executives said customer experience impacted

If you relying on the same technology, ideas and strategies that may have worked in the year’s past. Today’s marketplace is completely change, global marketplace demands quick responses to economic conditions in order to remain in business. Making change happen in a business involves planning and organizing activities that help your employees understand the impending changes and teach them how to transform their work processes. Challenges faced in supporting change management activities include resistance from employees and customers. Communicate your intentions clearly and honestly to inspire people and make them realize the future benefits them. Every Business will work for some purpose and passion, to attain. Whether creating transparency, improving accuracy, or simply obtaining data to make faster or  better decisions , organizations are rethinking the way work gets done.   Communicate your vision. Clearly identify the scope of changes. People need to understand th

Know your customer behavior is the biggest challenge in current market.  If you know your audience your 70% task will be done & you already save cost spending on you campaigns. Now the question is how you know your audience or customer behavior. Keywords Conversion. User experience  What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and behavior variables. The more you know about your audience, the more powerful your digital marketing efforts will become. What this really means: it isn’t enough to know the demographics and location of your prospects. You have to know  as much as possible about them , including their: Personality traits. Interests. Values. Opinions. Knowing all of this will help you: Come up with an