Latest Digital marketing Trends

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach. Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery. Below are some ways you can differentiate yourself from others in terms of solutions. Start with your own : You’re far better understand about market & customer. Your competitors can’t sell  you ; only you can do that.  You may think your customer cares only about your product as a commodity. Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions wit...

Voice of Customers (VOC)? In Simple terms VOC is “customers voice”, capturing customer feedback, expectations, preferences and opinions about their experience in interacting with your brand or service. Why VOC is important for any business: VOC is important for any because it helps companies identify changes, customer insights and new priorities included in customer feedback. Role of AI in VOC: Today’s consumer lives in an omnichannel world. Artificial intelligence can be successfully inked to provide an intelligent, convenient and informed customer experience at any point along with the customer journey. This will result in re-fancied customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more logical to customers. Need of AI in VOC: Customer voice is a competitive driver of growth when successful and the greatest source of risk when failing. Data insights are one of the primary tools for VOC. VO...

When someone first sets up in business, he/she may have some unstated aims or objectives - for example to survive for the first year. Other businesses may wish to state exactly what they are aiming to do, such as Amazon, the Internet CD and bookseller, who wants to "make history and have fun". An aim  is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe. Goal setting is one of the most important activities you can do in your business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success.  Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals al...

Not every entrepreneur starts out with a specific idea in mind. And with so many small business ideas, through some market research finding the right one is easier said than done. It may seem like all of the good business ideas or the best small ideas have been taken, but they are not. Most successful small business ideas come from individuals who work for someone & do some market research and get idea about the market and they believe they can do better. Some might start out as employees or apprentices for other businesses and then gradually build up the skills and experience before they set out on their own. But with the right idea, do the work in niche frame and in particular direction  and determination, they can make their dreams of having their own small business come true. Get Ideas for Your Business:  https://www.jaspercolin.com/

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...