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Showing posts with the label online purchase experience

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho

Mistakes eCommerce seller make during product listing

Every eCommerce seller knows that when it comes to selling products online, ads creative and content on that is the king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online content serves manufacturers and retailers alike; but often, we still see product listings on the ecommerce sites that leave shoppers under-informed or simply uninspired. AS we talk some eCommerce sellers, they know well what does and what doesn’t speak to customers. Below are some common mistakes you look before you list your product on eCommerce platform. 1.        Research about products : You should spent some time by researching what type of products sell instead of jumping without the parachute. If you're jumping into the e-commerce space, talk to as many experts in the industry as possible, do throughout research, and assess your competition. 2.    Sticking to the basic