Latest Digital marketing Trends

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. There is a variety of data sources to assist you in researching: Customers Competitors Industry Location There are two types of market research to collect data Primary Research : Referred to as information gathered form original source Survey face -to -face Interviews customer feedback Questionares Secondary Research is information and data that has been already collected and analysed by other sources: industry and trade publications social media and websites marketing and consumer lists newspapers and media IBISWorld Design search is knowledge assembled by a small team dedicated full time to the creation of the product in

Automation and machine learning technologies are changing the way marketers drive results for their customers and brands. But there’s still a significant gap between those who are just talking about machine learning and those who are taking action. For marketers looking to become leaders in their field, this is an exciting time. It’s a chance to make your mark, get ahead of competitors, and drive real results. To explore this shifting landscape, we partnered with the Massachusetts Institute of Technology Sloan Management Review (MIT SMR) to conduct a global survey and interview over a dozen executives and academics about their use of automation and machine learning technology and the results they’re seeing. Do more with your data Companies with appreciations to use machine learning have more ability to drill-down and see their KPI data in greater detail. This can lead to increased knowledge sharing and transparency, and help teams work together to make smarter , data-dr

Business Insider  experts predict that by 2020, 80% of enterprises will use chatbots. According to  Lauren Foye , by 2022, banks can automate up to 90% of their customer interaction using chatbots. A survey conducted by  Spiceworks  showed that 40% of large companies employing more than 500 people plan to implement one or more intelligent assistant or AI-based chat robot over corporate mobile devices in 2019. According to Relay, 65.1% of companies using chatbot technology are engaged in web software, and 58% of companies using chatbots technology are focused on B2B. According to  Drift , 27% of adult clients in the United States are ready to purchase basic goods through a chatbot, 13% of adults in the US have at least once bought expensive items using chatbots. According to  Adobe , 28% of leading companies use AI for marketing, while 31% plan to use AI in the next 12 months. According to  Opus Research , by 2021, 4.5 billion dollars will be invested in chatbots. Customers boldl

What is Voice Integration? The first question in our mind is simple: what is voice integration? If you aren’t already familiar, voice integration is the act of using voice recognition software to seamlessly work with outside platforms for a streamlined process. Common examples of  voice recognition  include Google Voice, Amazon Alexa, Microsoft Cortana, and Apple’s Siri. Each of these programs are trained to learn patterns in speech and then recognize commands and questions in order to find solutions. While this process has taken awhile to perfect, Google’s machine learning algorithms have reached  95% word accuracy  for the English language. This is the brilliance of the technology, as the program is continuously receiving new data and learning from its own mistakes to perfect the process. What are the causes people shift towards voice? The main driver of the shift towards voice user interfaces is the changing user demands. There is an increased overall awareness

Voice of Customers (VOC)? In Simple terms VOC is “customers voice”, capturing customer feedback, expectations, preferences and opinions about their experience in interacting with your brand or service. Why VOC is important for any business: VOC is important for any because it helps companies identify changes, customer insights and new priorities included in customer feedback. Role of AI in VOC: Today’s consumer lives in an omnichannel world. Artificial intelligence can be successfully inked to provide an intelligent, convenient and informed customer experience at any point along with the customer journey. This will result in re-fancied customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more logical to customers. Need of AI in VOC: Customer voice is a competitive driver of growth when successful and the greatest source of risk when failing. Data insights are one of the primary tools for VOC. VO

If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate. You get some idea how important it is – Check this out 81% of companies expect to compete mostly or completely on the basis of CX in 2019 -   Gartner . The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them. Why customer experience matters? 74% of senior executives said customer experience impacted

Achieving business performances through we streamline the process & automate the business. Now  we understand what it takes to successfully streamline the process  & automate the business Apply artificial intelligence (AI) in voice of customer, let’s burrow into some of those applications to see how AI is vent disruption across various aspects of VOC by unifying data, providing insights in real-time, and incorporating analytical business context. Customer service gets a tremendous makeover : AI’s biggest impact definitely transform customer service by making it automated, fast and hassle-free. As I previously mentioned, Sales agents and employees in other customer- dealing roles cannot be expected to understand a customer’s entire history prior to each conversation . But, artificial intelligence (AI) is now making it possible. Below AI applications are giving Customer service a makeover 1. Chatbots 2.Virtual Assistants Predictive Personalization: