Skip to main content

Bring a new Experience to your Business


If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business.
A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate.
You get some idea how important it is – Check this out
81% of companies expect to compete mostly or completely on the basis of CX in 2019 - Gartner.
The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media.
Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them.




Why customer experience matters?
  • 74% of senior executives said customer experience impacted customers enthusiasm for being brand advocates, according to an Oracle survey.
  • 60% of participants were willing to pay more for better customer experience in a study by American Express.
  • 80% of companies participating in research conducted by Bain & Company believed their customer experience was great. Only 8% of customers agreed.
What is a great customer experience?
Is it all about interaction? From our extensive work with SaaS companies, it seems there is more to it. Interaction yes, but availability (Touchpoints) and the depth of interaction and impression (engagement) too.
Below are some ways to create a great customer experience
Ø  Understand your audience & create a buyer personas
Ø  Eliminate bad design in the game: Website & app UI plays an important role but Customer experience design will be crucial.
Ø  Attend to customer needs & use feedback loops.
Ø  Research your competitors and create goals and objectives
Ø  Build systems for quick & effective resolution: Live Chatbots
Ø  Apply AI or machine learning to deliver a better experience
Ø  Understand your customer experience metrics through Analyzing data
Ø  Visualizing the customer behaviour
Ø  Optimizing your customer experience strategy


Customer experience provides a massive opportunity to create loyal customers. With the right strategy to bring a new experience to your business.


Labels:

Comments

Post a Comment

Popular posts from this blog

A strategy that Creates results | Insight Consulting

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.
Post a Comment
Read more

Difference between market research and design research

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. There is a variety of data sources to assist you in researching: Customers Competitors Industry Location There are two types of market research to collect data Primary Research : Referred to as information gathered form original source Survey face -to -face Interviews customer feedback Questionares Secondary Research is information and data that has been already collected and analysed by other sources: industry and trade publications social media and websites marketing and consumer lists newspapers and media IBISWorld Design search is knowledge assembled by a small team dedicated full time to the creation of the product in ...
Post a Comment
Read more

Quantitative Research vs Qualitative Research- What your approach

The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research. Each method involves a different process, and reveals different information. However, it has been noted by business professionals and academic experts that in order to gain a full understanding of a business environment, the market place and the consumers within it, it is wise to conduct both quantitative and qualitative market research . Quantitative Market Research Quantitative market research is the collection of numerical data often resulting in statistical analysis to understand trends in the data. The main characteristic of quantitative market research is that it allows for comparisons and trends in the data to be easily found and understood. It should also be noted that as a result of the standardised questions, quantitative market research is a more structured market research proces...
Post a Comment
Read more