Skip to main content

Bring a new Experience to your Business


If you really want to get your business ahead, nail your customer service strategy and bring a new experience to your business.
A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down will be your churn rate.
You get some idea how important it is – Check this out
81% of companies expect to compete mostly or completely on the basis of CX in 2019 - Gartner.
The role of today marketing is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media.
Customer loyalty is your ultimate goal, but that can only be achieved if you are in good standing with them.




Why customer experience matters?
  • 74% of senior executives said customer experience impacted customers enthusiasm for being brand advocates, according to an Oracle survey.
  • 60% of participants were willing to pay more for better customer experience in a study by American Express.
  • 80% of companies participating in research conducted by Bain & Company believed their customer experience was great. Only 8% of customers agreed.
What is a great customer experience?
Is it all about interaction? From our extensive work with SaaS companies, it seems there is more to it. Interaction yes, but availability (Touchpoints) and the depth of interaction and impression (engagement) too.
Below are some ways to create a great customer experience
Ø  Understand your audience & create a buyer personas
Ø  Eliminate bad design in the game: Website & app UI plays an important role but Customer experience design will be crucial.
Ø  Attend to customer needs & use feedback loops.
Ø  Research your competitors and create goals and objectives
Ø  Build systems for quick & effective resolution: Live Chatbots
Ø  Apply AI or machine learning to deliver a better experience
Ø  Understand your customer experience metrics through Analyzing data
Ø  Visualizing the customer behaviour
Ø  Optimizing your customer experience strategy


Customer experience provides a massive opportunity to create loyal customers. With the right strategy to bring a new experience to your business.


Labels:

Comments

Post a Comment

Popular posts from this blog

Boost your business performances by testing ads effectiveness

For advertisers, the changing media landscape means there are more ways to reach customers with effective advertising than ever before, with a steady shift to online formatting. At the same time, as per the market competition ad budgets are hardly grown but development timelines have been reduced. In this demanding new environment, advertisers and agencies need fresh approaches to testing ads effectiveness: Boost efficiency (cost and time) Leverage learnings across media Mine insights across and within ad campaigns Accommodate new and emerging ad formats Focus on what makes you different Design visually creative ad designs Your message should be clear Understand International nuances Use the wisdom of crowd before launch Targeting options available to you. Run of Network Options Relevance of Network Niche Publishers Device options as per your customers likely to use as per your product and service. Know your audience Advertisers now need earlier-stage,...
1 comment
Read more

Intelligent Retailing-Dynamic Pricing and inventory optimization

When we talk about intelligent retailing we talk about the technologies, today used by retailer and eCommerce seller to offer better pricing by optimizing the inventory. Intelligent retailing includes a whole ambit of technologies like Big Data, artificial intelligence, machine learning, new sensor hardware and varied solutions stemming from them. Dynamic Pricing and inventory optimization These retail trends are designed to enable dynamic pricing, markdown optimization and inventory optimization so that retailers can plan quantity and pricing of their products appropriately. Simply put, cost savings for the retailer. The predictive pricing solutions include usage of daily/weekly/monthly data and uses historical trends and current sales metrics to forecast best pricing scenarios to help the retailer in promotion planning and to determine percentage of discount per product per region. Predictive inventory management and cognitive demand forecasting solutions that were...
Post a Comment
Read more