Latest Digital marketing Trends

In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years. Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer. Below are some ways to win tech shoppers. Early Influence :   While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests brands that

Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of. YouTube channels in India have more than 1 Million Subscribers Average watch time of video entertainment content per day per user on Smartphones is >36 minutes People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement. Growth in watch to me for videos in India 3x in Hobby >2X in Cooking 2x in consumer electronics 2x in beauty tip Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.” >80% of online video viewers tak