Skip to main content

Ways to win tech shoppers this Holiday Season Sale


In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years.
Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer.


Below are some ways to win tech shoppers.

Early Influence: 
While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests brands that want to be in the consideration set need to build awareness and build connections with people before shopping seasons.

 Influence Often: 
Today shoppers are more influence by brands other than the one they bought. From last two years people are more active online to purchase electronics, shopping journey of the consumer is not linear and people are more often confirming information they looked weeks ago.

 Price is cited as no. 1 decision why undecided tech shoppers are not considering a brand, that means without a strong connection with consumers are a risk letting this shopping season price determine wars determine purchase decisions.

 To avoid this, brand should always consider an on strategy that allows them to capture demand when someone decides they are ready to shop and buy. Brands that consolidate efforts to key shopping days miss out on the full opportunity this shopping season sales.

 Businesses aim to keep our brand presence all season long, we expand our reach with product campaigns via shoppable ads. These platforms help business to create brand excitement and increased purchase intent.

 Influence Everywhere: 
It is more important for brands to influence people early and often and choose the right channels to influence people with the right marketing strategy.

 In our research, tech shoppers purchase in stores are often spent 70% of their research online and around 55% of that time is spent on mobile. Brands with mobile-first experiences, fast loading pages, clear and crisp calls to action, and minimal steps in the conversion path are primed for success. Also, features such as guest check-in and autofill information can add substantial value.

 Online video can be another influential tool for engaging high-value shoppers. Along with tech review sites, industry experts, industry enthusiast online video is among the most influential information sources in consumer electronics shopping.

 While the shopping season sale is the biggest moment of the year for consumer tech, marketers have the opportunity to build connections each and every day. Brands that influence early and often, and choose rights channels regardless of medium, increase their chances for success.




Labels:

Comments

Post a Comment

Popular posts from this blog

A strategy that Creates results | Insight Consulting

Objectives for a department or team will have a different scope from objectives for your organization as a whole. For example, and depending on scope and circumstances, you may want to develop strategies to: Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction. Complete a project under budget. To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively. So, strategy creation follows a three-stage process: Analyzing the context in which you're operating. Identifying strategic options. Evaluating and selecting the best options. We'll look at this process, and review some useful tools that can help you develop your strategy.
Post a Comment
Read more

Difference between market research and design research

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. There is a variety of data sources to assist you in researching: Customers Competitors Industry Location There are two types of market research to collect data Primary Research : Referred to as information gathered form original source Survey face -to -face Interviews customer feedback Questionares Secondary Research is information and data that has been already collected and analysed by other sources: industry and trade publications social media and websites marketing and consumer lists newspapers and media IBISWorld Design search is knowledge assembled by a small team dedicated full time to the creation of the product in ...
Post a Comment
Read more

Quantitative Research vs Qualitative Research- What your approach

The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research. Each method involves a different process, and reveals different information. However, it has been noted by business professionals and academic experts that in order to gain a full understanding of a business environment, the market place and the consumers within it, it is wise to conduct both quantitative and qualitative market research . Quantitative Market Research Quantitative market research is the collection of numerical data often resulting in statistical analysis to understand trends in the data. The main characteristic of quantitative market research is that it allows for comparisons and trends in the data to be easily found and understood. It should also be noted that as a result of the standardised questions, quantitative market research is a more structured market research proces...
Post a Comment
Read more