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Ways to win tech shoppers this Holiday Season Sale


In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years.
Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer.


Below are some ways to win tech shoppers.

Early Influence: 
While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests brands that want to be in the consideration set need to build awareness and build connections with people before shopping seasons.

 Influence Often: 
Today shoppers are more influence by brands other than the one they bought. From last two years people are more active online to purchase electronics, shopping journey of the consumer is not linear and people are more often confirming information they looked weeks ago.

 Price is cited as no. 1 decision why undecided tech shoppers are not considering a brand, that means without a strong connection with consumers are a risk letting this shopping season price determine wars determine purchase decisions.

 To avoid this, brand should always consider an on strategy that allows them to capture demand when someone decides they are ready to shop and buy. Brands that consolidate efforts to key shopping days miss out on the full opportunity this shopping season sales.

 Businesses aim to keep our brand presence all season long, we expand our reach with product campaigns via shoppable ads. These platforms help business to create brand excitement and increased purchase intent.

 Influence Everywhere: 
It is more important for brands to influence people early and often and choose the right channels to influence people with the right marketing strategy.

 In our research, tech shoppers purchase in stores are often spent 70% of their research online and around 55% of that time is spent on mobile. Brands with mobile-first experiences, fast loading pages, clear and crisp calls to action, and minimal steps in the conversion path are primed for success. Also, features such as guest check-in and autofill information can add substantial value.

 Online video can be another influential tool for engaging high-value shoppers. Along with tech review sites, industry experts, industry enthusiast online video is among the most influential information sources in consumer electronics shopping.

 While the shopping season sale is the biggest moment of the year for consumer tech, marketers have the opportunity to build connections each and every day. Brands that influence early and often, and choose rights channels regardless of medium, increase their chances for success.




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