Skip to main content

Ways to win tech shoppers this Holiday Season Sale


In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years.
Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer.


Below are some ways to win tech shoppers.

Early Influence: 
While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests brands that want to be in the consideration set need to build awareness and build connections with people before shopping seasons.

Influence Often: 
Today shoppers are more influence by brands other than the one they bought. From last two years people are more active online to purchase electronics, shopping journey of the consumer is not linear and people are more often confirming information they looked weeks ago.

Price is cited as no. 1 decision why undecided tech shoppers are not considering a brand, that means without a strong connection with consumers are a risk letting this shopping season price determine wars determine purchase decisions.

To avoid this, brand should always consider an on strategy that allows them to capture demand when someone decides they are ready to shop and buy. Brands that consolidate efforts to key shopping days miss out on the full opportunity this shopping season sales.

Businesses aim to keep our brand presence all season long, we expand our reach with product campaigns via shoppable ads. These platforms help business to create brand excitement and increased purchase intent.

Influence Everywhere: 
It is more important for brands to influence people early and often and choose the right channels to influence people with the right marketing strategy.

In our research, tech shoppers purchase in stores are often spent 70% of their research online and around 55% of that time is spent on mobile. Brands with mobile-first experiences, fast loading pages, clear and crisp calls to action, and minimal steps in the conversion path are primed for success. Also, features such as guest check-in and autofill information can add substantial value.

Online video can be another influential tool for engaging high-value shoppers. Along with tech review sites, industry experts, industry enthusiast online video is among the most influential information sources in consumer electronics shopping.

While the shopping season sale is the biggest moment of the year for consumer tech, marketers have the opportunity to build connections each and every day. Brands that influence early and often, and choose rights channels regardless of medium, increase their chances for success.




Comments

Popular posts from this blog

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...

How Market Research help you to maximize ROI for your business

ROI : ROI stands for (Return on Investment) so what type of return you are seeking from your business, there are different ways to improve your ROI. Your returns can be measured as per your business needs it may be increased profits, intangible benefits such as improved operating efficiencies or increase brand awareness. Firstly, you should define your goals and settings as many quantifiable benchmarks as possible will help you to increase your payback on the different initiatives you take to improve your company. Define “Return”: The first step in improving your return on an investment is to clearly define the potential return you might get from your investment. These may be increased revenues, profits, reduced overhead, higher employee retention, increased brand preference or fewer government regulations, better customer satisfaction. If possible, set multiple benchmarks to measure your goals. For example, instead of setting a goal for whole you should measure during a specifi...

Are Your Digital Ads Engaging With Audience

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...