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Think Beyond Purchase – Understand Shopper’s Journey



Today marketers understandably tend to possess over purchases. Even if they understand an entire consumers journey leads up to a purchase, the actual sale is the tangible result of all their efforts and the thing that puts money in the exchequer. That means many ends up focusing on where that purchase gets made, either online or in-store.
This is an important data point, in our research people preferred purchase certain things from online and some from store. But the truth of today shopper’s before purchase any thing they browse and research online whether they have intend to buy from store. In our research we talk some shoppers regarding their purchase journey about 60-80% people browse and research online and see the factors like features of the product, customer reviews, pricing & warranty before make any purchase.

Omnichannel Channel Strategy Wins- In Some categories

We talk about apparel, how you should buy something without trying it on? As in our research almost 60-70% people purchase both from online and store and around 30% people say they buy directly from store.
Today large home appliances online market growth increases continuously in global market. Even online food & groceries market increase continuously. So in this omnichannel marketing strategy wins in sales growth.

Why people prefer Online Shopping

Here are some reasons why people prefer online rather Store: Today we talk to shopper’s as per their experience many say the online shopping experience is better than in-store when it comes to specific aspects of shopping:

·    Better navigation: Almost 60-70% people prefer online what they are looking for and around 30-40% people tells they go store for them.

·    Better Pricing and deals: Many people prefer online shopping because of the deal they get online and this is one of the main reason people prefer online.

·    Better recommendations and suggestions: Some people prefer because of the suggestion they get what to buy with the help AI and machine learning used by online.
 In other words, people feel online shopping makes it easier for them to find what they get at same place.

Conclusion: While as per today scenario no doubt online shopping increasing continuously, but it also true people looking for both online & offline. Ultimately, people are looking to meet their needs in the most efficient way possible, whether it is shopping online or researching online before heading to the store.


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