Skip to main content

Think Beyond Purchase – Understand Shopper’s Journey



Today marketers understandably tend to possess over purchases. Even if they understand an entire consumers journey leads up to a purchase, the actual sale is the tangible result of all their efforts and the thing that puts money in the exchequer. That means many ends up focusing on where that purchase gets made, either online or in-store.
This is an important data point, in our research people preferred purchase certain things from online and some from store. But the truth of today shopper’s before purchase any thing they browse and research online whether they have intend to buy from store. In our research we talk some shoppers regarding their purchase journey about 60-80% people browse and research online and see the factors like features of the product, customer reviews, pricing & warranty before make any purchase.

Omnichannel Channel Strategy Wins- In Some categories

We talk about apparel, how you should buy something without trying it on? As in our research almost 60-70% people purchase both from online and store and around 30% people say they buy directly from store.
Today large home appliances online market growth increases continuously in global market. Even online food & groceries market increase continuously. So in this omnichannel marketing strategy wins in sales growth.

Why people prefer Online Shopping

Here are some reasons why people prefer online rather Store: Today we talk to shopper’s as per their experience many say the online shopping experience is better than in-store when it comes to specific aspects of shopping:

·    Better navigation: Almost 60-70% people prefer online what they are looking for and around 30-40% people tells they go store for them.

·    Better Pricing and deals: Many people prefer online shopping because of the deal they get online and this is one of the main reason people prefer online.

·    Better recommendations and suggestions: Some people prefer because of the suggestion they get what to buy with the help AI and machine learning used by online.
 In other words, people feel online shopping makes it easier for them to find what they get at same place.

Conclusion: While as per today scenario no doubt online shopping increasing continuously, but it also true people looking for both online & offline. Ultimately, people are looking to meet their needs in the most efficient way possible, whether it is shopping online or researching online before heading to the store.


Labels:

Comments

Post a Comment

Popular posts from this blog

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...
Post a Comment
Read more

Facebook reported planning to launch smart video calling on your TV and anywhere in your home

Facebook could be working on a new streaming TV device that could set out to rival the likes of Apple TV and Fire TV. A new report suggests that an upcoming device will be part of the company’s Portal lineup. It’s said to come equipped with a camera for video-calling and far-field microphones to detect audio. Variety  reported  that Facebook is also in talks with streaming services such as Disney, Netflix and other media companies to develop exclusive content on the platform. The device will run on a modified version of its mobile app rather than running on Android TV. The device is meant to be placed on the top of the TV which means its design could be in the form of an attachment to the top edge. Apart from the camera and microphones, the device may pack a speaker system as well. Since video calling is going to be a focus with the device, it would be preferable not to rely on the built-in speakers of the TV or external ones if it wants good quality echo ...
Post a Comment
Read more

Reducing Business Costs by knowing your customers

Know your customer behavior is the biggest challenge in current market.  If you know your audience your 70% task will be done & you already save cost spending on you campaigns. Now the question is how you know your audience or customer behavior. Keywords Conversion. User experience  What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and behavior variables. The more you know about your audience, the more powerful your digital marketing efforts will become. What this really means: it isn’t enough to know the demographics and location of your prospects. You have to know  as much as possible about them , including their: Personality traits. Interests. Values. Opinions. Knowing all of this will help you:...
Post a Comment
Read more