Skip to main content

Are Your Digital Ads Engaging With Audience


Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry.
In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend.
How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way?
A new approach to audience targeting
This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate how a person’s level of relatedness and activity did online affects how they respond to digital advertising – and therefore how (and how often) brands should target them.
Are consumers activity matters for marketers
As all businesses would expect, the more consumers active online, the more ads they’re exposed to. The more consumers are active are more likely to help the marketer to track their activity on each funnel, they are also more likely to recognize and appreciate the better storytelling that is enabled by new ad formats and better integrated digital campaigns. The more consumers active online, see the more ads, are twice as likely to say that their opinion of brands is improved by digital campaigns.
Digital advertising challenges and opportunities
While loosely executed digital strategies have no doubt contributed to some negative opinions, brands shouldn’t suddenly reverse their digital investment plans. On average, digital advertising provides a more cost-effective way to build brands than traditional media– it just needs to be applied more strategically. Digital marketers need to refine the understanding of their audience, tailoring their targeting more strictly to people’s preferences.
Drive Success in terms of social and digital engagements
Understands your audience’s online engagement will tell you a clear picture of their activity, just how much advertising they see on average, but more importantly which channels they are likely to see it, what they expect from your digital campaigns, and how they are likely to respond.
For example, people who are least active online but looking for the product and shows interest by researching them online, so our strategy is to tack these users and their activity and create ads as per their behaviour on all platform were they more active like social to provide the best deal as per their interest.
This polarisation is set to continue. Today the digital market is more mature as they have more choice of digital media to target, the more diverse digital behavior becomes, making these differences increasingly important to consider.



Labels:

Comments

Post a Comment

Popular posts from this blog

Achieve the goal with automated marketing

As a business, you know how hard it is to keep up with customers today. People have become research obsessed for most purchases and expect brands to assist them in a personally relevant way at every stage of their purchase journey.   Machine learning is one automation tool that can boost your efforts to meet people’s high expectations. Machine learning can help to create automated marketing campaigns, at scale, that place the right message in front of the right customer at the right time at the right price, delighting people and delivering the business results marketers want. We talked  with top brands decision makers who have adopted machine learning to improve their marketing, we’ve found that the top-performing brands are applying these below rules and asking themselves these questions to achieve goal with automated marketing: Optimize your campaigns for growth : Machine learning is only as good as what you ask it to optimize. Top perfor...
Post a Comment
Read more

Facebook reported planning to launch smart video calling on your TV and anywhere in your home

Facebook could be working on a new streaming TV device that could set out to rival the likes of Apple TV and Fire TV. A new report suggests that an upcoming device will be part of the company’s Portal lineup. It’s said to come equipped with a camera for video-calling and far-field microphones to detect audio. Variety  reported  that Facebook is also in talks with streaming services such as Disney, Netflix and other media companies to develop exclusive content on the platform. The device will run on a modified version of its mobile app rather than running on Android TV. The device is meant to be placed on the top of the TV which means its design could be in the form of an attachment to the top edge. Apart from the camera and microphones, the device may pack a speaker system as well. Since video calling is going to be a focus with the device, it would be preferable not to rely on the built-in speakers of the TV or external ones if it wants good quality echo ...
Post a Comment
Read more

Reducing Business Costs by knowing your customers

Know your customer behavior is the biggest challenge in current market.  If you know your audience your 70% task will be done & you already save cost spending on you campaigns. Now the question is how you know your audience or customer behavior. Keywords Conversion. User experience  What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and behavior variables. The more you know about your audience, the more powerful your digital marketing efforts will become. What this really means: it isn’t enough to know the demographics and location of your prospects. You have to know  as much as possible about them , including their: Personality traits. Interests. Values. Opinions. Knowing all of this will help you:...
Post a Comment
Read more