Latest Digital marketing Trends

50-60% of buying decision are depends on the bond between brand and customer experience. In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer. A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience. A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimac...

The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research. Each method involves a different process, and reveals different information. However, it has been noted by business professionals and academic experts that in order to gain a full understanding of a business environment, the market place and the consumers within it, it is wise to conduct both quantitative and qualitative market research . Quantitative Market Research Quantitative market research is the collection of numerical data often resulting in statistical analysis to understand trends in the data. The main characteristic of quantitative market research is that it allows for comparisons and trends in the data to be easily found and understood. It should also be noted that as a result of the standardised questions, quantitative market research is a more structured market research proces...

In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years. Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer. Below are some ways to win tech shoppers. Early Influence :   While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests br...

Acting on consumer search behaviour intent is one of the keys to drive growth. Today consumer go online to expect immediate answer for their queries. The things they search, sites they visit and videos they watch are not expressing intent actually they are shaping their thinking to expect answer what they are looking for. And marketers with the help of marketing technology collect all the signals that consumers left behind their search to gain insight that can help to predict consumer search behaviour intent. But what about the underlying consumer needs that drive intent in first place? As a marketer, you don’t wake up feeling intent. You wake up feeling a need of the consumer. It’s clear in the way people talk, or search “I need something.” “I want something.” and even in the way they search. That sort of natural language is increasingly used in search queries. Search, of course, is a powerful tool for both consumers and marketers. When it comes to search, people are li...

Data empowers marketers to make better decisions and take smarter risks, but sometimes the best intentions lead to the wrong solutions. Understand data isn’t always easy, and I’ve seen marketers come up short by not allowing themselves the space to learn, grow, fail, and improve from their collective experiences. You can learn from that campaign who falls short of its goal and teach better as much as that meets your goal and succeeds. Marketer wish to do the right thing from their learning and make campaign successfully meet the goals. We spent time on Google leading analytics not only studying the technical aspects of measurement and relationship that users form between audience trough digital media, but also understands how top companies strengthen their strategy using analytics . Also see companies make common mistakes with data and refusing themselves to experiment and doing the same thing with minimal growth. One common mistakes marketer can make is to look data i...

In this competitive market so many brands and products competing for people’s attention and dollars, it’s critical for marketers to engage shoppers in key decision-making moments. To help you understand how to better reach shoppers, here’s a look at the latest shopping search trends . Deal Seekers trends seems substantial growth Mobile searches for “seasonal shopping deals” increase over 200% in past two years Mobile searches for “best deals” and “reward app” increase over 90% in past two years. Gifting become more personal and unique. Mobile searches for personalized gifts increase over 80% in past two years. 40% people more likely to spend time as per they expected when they identify the experience more personalized. Consumer needs brand to help cut through the clutter. Mobile searches for “gift box” have grown 80% in past two years. “Best” + “right now” search queries increase over 120% in past two years Mobile searches for “near me q...

Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of. YouTube channels in India have more than 1 Million Subscribers Average watch time of video entertainment content per day per user on Smartphones is >36 minutes People in India watch online videos to learn new skills and follow passion. Online videos are more than a viral content, people often watch YouTube videos for learning & self-improvement. Growth in watch to me for videos in India 3x in Hobby >2X in Cooking 2x in consumer electronics 2x in beauty tip Once viewers feel they have learnt online, they are ready to get started in real life and that’s when “can do” into “must buy.” >80% of online video viewers tak...