Latest Digital marketing Trends

Spends on digital advertising continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, marketers from the most valuable global brand lose confidence in digital advertising’s ability when they are not able to create a seamless, personalized experience, in the decisive moments that matter between people, brands and industry . In today's marketing world most people feel they are being bombarded with increasingly intrusive messages. And while that criticism is aimed at advertising as a whole, the consent is that poorly executed digital advertising is propulsive the trend. How can digital marketers ensure that their campaigns run smoothly across all the channels and platforms of their choice, without alienating people along the way? A new approach to audience targeting This article help business to better understand how people’s online behavior affects their attitude towards digital advertising. The results are instructive: they demonstrate ho...

Fraud detection is one of the top priorities for major banks and leading financial institutions, which can be addressed using machine learning. In banking, fraud may include falsify checks or using stolen credit cards. Other forms of fraud may involve emphasize losses or causing an accident with the sole intent for the pay-out. With an unlimited and increasing number of ways someone can commit fraud, detection can be difficult to accomplish . Activities such as downsizing, reorganization, moving to new information systems or confront a cybersecurity breach could weaken an organization's ability to detect fraud. This means facilities such as real-time monitoring for frauds is recommended. Organizations should look for fraud in financial transactions, location, devices used, initiated sessions and authentication systems. How do you detect fraud? The basic approach to  fraud detection with an analytic model is to identify possible predictors of fraud associated with...

Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. There is a variety of data sources to assist you in researching: Customers Competitors Industry Location There are two types of market research to collect data Primary Research : Referred to as information gathered form original source Survey face -to -face Interviews customer feedback Questionares Secondary Research is information and data that has been already collected and analysed by other sources: industry and trade publications social media and websites marketing and consumer lists newspapers and media IBISWorld Design search is knowledge assembled by a small team dedicated full time to the creation of the product in ...

50-60% of buying decision are depends on the bond between brand and customer experience. In our latest study we find, creating strong relations — either positive or negative — can help build a bond between customers and brands, which is definitely a goal all business share. Positive relations are vital to a good retail customer experience as a loyal customer is more likely to consider your brand than a one-time customer. A brand’s connection with customer’ relations, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds that are reciprocal and are deepened by relation. The user must have engaged with or repeatedly tried a brand before a connection is built between them and expected friendly experience. A strong connection is determined by the degree of overall positive feelings a customer has toward a brand and the extent to which a person associates with the brand and key attributes. Some of the markers of such intimac...

The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research. Each method involves a different process, and reveals different information. However, it has been noted by business professionals and academic experts that in order to gain a full understanding of a business environment, the market place and the consumers within it, it is wise to conduct both quantitative and qualitative market research . Quantitative Market Research Quantitative market research is the collection of numerical data often resulting in statistical analysis to understand trends in the data. The main characteristic of quantitative market research is that it allows for comparisons and trends in the data to be easily found and understood. It should also be noted that as a result of the standardised questions, quantitative market research is a more structured market research proces...

In this connected world consumer electronic brands have endless opportunities to build sarong connection especially during shopping seasons. Tech devices consistently top in the list of five most purchased gift categories from last two years. Today market trends and the consumer behavior, tech brands not rely on the retailers to build a connection with consumer. With tech shoppers around 75% research online and around 25% research offline, tech brands should be present and influence consumer choice across entire journey of the consumer. Below are some ways to win tech shoppers. Early Influence :   While digital channels make it easier to purchase at the last minute, in our research data shows that holiday shoppers actually start early. In fact, last year nearly 40% of people began their holiday shopping in October. Not only that, nearly half of today’s consumer electronics shoppers begin their shopping journey having decided what brand to buy. This suggests br...

Acting on consumer search behaviour intent is one of the keys to drive growth. Today consumer go online to expect immediate answer for their queries. The things they search, sites they visit and videos they watch are not expressing intent actually they are shaping their thinking to expect answer what they are looking for. And marketers with the help of marketing technology collect all the signals that consumers left behind their search to gain insight that can help to predict consumer search behaviour intent. But what about the underlying consumer needs that drive intent in first place? As a marketer, you don’t wake up feeling intent. You wake up feeling a need of the consumer. It’s clear in the way people talk, or search “I need something.” “I want something.” and even in the way they search. That sort of natural language is increasingly used in search queries. Search, of course, is a powerful tool for both consumers and marketers. When it comes to search, people are li...