Latest Digital marketing Trends

What is Voice Integration? The first question in our mind is simple: what is voice integration? If you aren’t already familiar, voice integration is the act of using voice recognition software to seamlessly work with outside platforms for a streamlined process. Common examples of  voice recognition  include Google Voice, Amazon Alexa, Microsoft Cortana, and Apple’s Siri. Each of these programs are trained to learn patterns in speech and then recognize commands and questions in order to find solutions. While this process has taken awhile to perfect, Google’s machine learning algorithms have reached  95% word accuracy  for the English language. This is the brilliance of the technology, as the program is continuously receiving new data and learning from its own mistakes to perfect the process. What are the causes people shift towards voice? The main driver of the shift towards voice user interfaces is the changing user demands. There is an increase...

Consumer behavior is the study of how people respond to products and services, followed by their marketing and selling. It’s of huge importance to managers because the focus on consumers is the key contributor to the marketing of business practice. Business who truly understand their consumer needs, can come up with better products and services and promote them more effectively. Today consumer expectations continue to rise and new behaviors are evolving. People are more aware turning to their phones for advice with the expectation of finding what they need right here and right now. Consumer behaviour study includes: How consumers think and feel about different alternatives (brands, products, services, and retailers) The behavior of consumers while researching and shopping How consumers reason and select between different alternatives How consumer behavior is influenced by their environment (peers, culture, media) How marketing cam...

Facebook could be working on a new streaming TV device that could set out to rival the likes of Apple TV and Fire TV. A new report suggests that an upcoming device will be part of the company’s Portal lineup. It’s said to come equipped with a camera for video-calling and far-field microphones to detect audio. Variety  reported  that Facebook is also in talks with streaming services such as Disney, Netflix and other media companies to develop exclusive content on the platform. The device will run on a modified version of its mobile app rather than running on Android TV. The device is meant to be placed on the top of the TV which means its design could be in the form of an attachment to the top edge. Apart from the camera and microphones, the device may pack a speaker system as well. Since video calling is going to be a focus with the device, it would be preferable not to rely on the built-in speakers of the TV or external ones if it wants good quality echo ...

Business Risk : Anything that threatens a company's work to meet its target or achieve its financial aim is called business risk. These risks come from a variety of sources, so it's not always the company head or a manager to blame. Instead, the risks may come from different sources within the firm or they may be external—from regulations to the overall economy. While a company may not be able to shelter itself from risk completely, there are different ways to protect itself from the effects of business risk, primarily by adopting a risk management strategy . Types of Business Risk ·          Compliance Risk: Compliance risk is that risk arises in industries and sectors which are highly regulated with laws. The FMGC, for exa mple , must adhere to the three-tier system of distribution, where a wholesaler or franchise partner is required to sell product to a retailer, who in turn sells it to consumers. Manufactures cannot sell d...

Business process optimization is a technique to help organizations improve their performances by improving their processes. Optimized processes lead to optimized business objectives. Some examples of business optimization: ·         Eliminating redundancies ·         Be up to date ·         Streamline workflows ·         Make your business model user friendly ·         Unique business model makes on customer values ·         Forecasting Changes Today businesses are trying to be more effective in their operations to optimize results . Your business is in constant competition and threat from other business, disruptive technologies, and changing norms. Optimizing business processes offers many benefits that can help businesses stay adrift in the sin...

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get.  We also know unless we show customers what makes us different, there is little reason for them to buy from us because of our services & our customer-oriented approach. Challenges you face is to differentiate yourself to ensure you stand apart from your competitor in terms of your services, prices & delivery. Below are some ways you can differentiate yourself from others in terms of solutions. Start with your own : You’re far better understand about market & customer. Your competitors can’t sell  you ; only you can do that.  You may think your customer cares only about your product as a commodity. Stand apart by asking your customers better questions that are more insightful than anything they’ve heard they only think.  Be the pro-active person you know you are, not just in your mind but also in your actions wit...

Voice of Customers (VOC)? In Simple terms VOC is “customers voice”, capturing customer feedback, expectations, preferences and opinions about their experience in interacting with your brand or service. Why VOC is important for any business: VOC is important for any because it helps companies identify changes, customer insights and new priorities included in customer feedback. Role of AI in VOC: Today’s consumer lives in an omnichannel world. Artificial intelligence can be successfully inked to provide an intelligent, convenient and informed customer experience at any point along with the customer journey. This will result in re-fancied customer experiences and end-to-end customer journeys that are integrated and more personal, so that they feel more logical to customers. Need of AI in VOC: Customer voice is a competitive driver of growth when successful and the greatest source of risk when failing. Data insights are one of the primary tools for VOC. VO...